If you want to be successful on one of the most competitive platforms – Amazon, you need to master Amazon account management. In this article we are reviewing some of the most important steps that create a strong, healthy account, shoot your rankings higher and as a result, make your product fly off the shelves.

1 – Select the Right Product Category

All products listed on Amazon are assorted into different categories. Selecting ‘Best Fit’ for every item isn’t easy since there are many products that tend to come under multiple primary categories. By ensuring your product is in the right category, your listings rank higher.

There’s a simple trick to determine which category your product is to be listed under. Go to the product listings of your competitors on Amazon and check which categories & subcategories their products have been listed under. You can use this information to determine the category and subcategory that best defines your products to boost your sales.

2 – Hire an Amazon Marketplace Account Management Agency

Account management agencies can aid you in optimizing your Amazon account. They generally offer a whole package of services, which include copywriting, keyword research, advertising, and many more, which can skyrocket your brand value on Amazon and other shopping websites.

3 –        Optimize Product Titles

Amazon has various technical requirements that need to be filled out properly for all products. It’s important to know the title character length applicable to the categories you’re looking to list your products in. For instance, products that fall under the ‘Food’ category are not allowed to have titles exceeding 50 characters. The titles of products categorized as ‘Supplements’ have an 80-character limit. Some characters even allow 200-character titles.

There’s still a lot of ambiguity over whether the title length has a greater effect on SEO compared to product descriptions or bullet points. However, it can be safely assumed that product titles do play a huge role in influencing customer purchasing decisions.

Amazon listing management is incomplete without paying proper attention to product titles. Every effort must be made to include valuable SEO keyword phrases in the titles. Ensure your titles don’t exceed the character limit but make sure it’s attractive enough to pique customer attention.

4 -Optimize the Bullet Points

There is space following the title where five bullet points can be listed. Each bullet of 500 characters maximum, is a statement about the product, its details, benefits and the company.  We should put a great deal of thought into creating these, highlighting the things that make this product desirable and/or unique.  

Remember, searching in Amazon is different than in Google. When someone searches in Google, they are typically asking questions like:

“How to bake chocolate muffins?” or “How do plant petunias?” In Amazon, they search in a more direct manner.  The query would be more like these phrases:

• Garden flower fertilizer
• Muffin mix for baking

This means, the bullet points can be excellent places to incorporate keyword phrases, just don’t stuff them in. If we are intentional about wanting those keywords to rank, we will construct effective bullet points.

The more descriptive the bullet points are, the longer someone will stay on the listing page.

 There are plenty of things you can do yourself as it goes for Amazon account management, but we always recommend hiring a professional Amazon agency to help you manage your account. Knowing the theory is one thing, and being able to apply in in practice is a different story. Trusting an expert who works with listing optimization, copywriting and other tricky aspects of being on Amazon is guaranteed to not only save your from the headache of researching and applying thousands of tips, but doing it right the first time.