If you haven’t updated your website in some time, did you know that this factor could detract from your performance? That’s right – you could steer customers away just because of the outdated website. Here are five reasons why it’s time to refresh your website!
Outdated Design
These days, consumers are knowledgeable, and they form opinions about businesses very fast. If your website is the same now as it was seven years ago, this suggests that the business is outdated too. It suggests that the business isn’t keeping up with the times. Considering a large percentage of consumers now search the internet before spending money, more are making decisions on this factor than ever before.
By refreshing your website, it shows the world that you’re still thriving and one of the leading brands in the niche. You’ll have credibility, authority, and reliability.
No Mobile Responsiveness
If your website isn’t responsive to mobile devices, this is another reason to refresh your website. According to Statista, half of all world wide web traffic now takes place on mobile devices. By 2025, mobile traffic could increase by another 25% if the Ericsson Mobility Report is to be believed. Therefore, it’s criminal to ignore mobile users today.
If your website isn’t optimized for mobile devices, the vast majority of people will simply click away these days. They don’t want to mess around pinching the screen and clicking on tiny links. Accommodate users on all devices and watch as lead generation and conversion rates increase.
As well as turning customers away, search engines are also punishing websites that don’t accommodate users from all devices. Therefore, all your competitors are ranking highly while your website is nowhere to be seen. What a nightmare!
Cheaper Than Ever
Furthermore, you should think about refreshing your website because it’s cheaper than ever to do so. Look back 15 years ago and you might wince at the prices of website designers. Now, marketing agencies are not only more affordable but also higher in quality. With anybody now able to launch a business with a laptop and an internet connection, competition has increased, and prices have tumbled.
Of course, you’ll need to research services and choose the right one for your needs. Read online reviews, speak with the marketing agencies, and get your new website for an affordable price.
New Security
Furthermore, it’s wise to refresh your website not only for the content but for the increased security that comes with the update. Cyber-criminals are doubling down on their efforts to hack websites and breach services and their databases. With a website refresh, you improve lots of aspects behind the scenes rather than just what the customers see.
Stay protected from the industry’s latest threats, and keep your customers protected too. Especially in a world with GDPR and all sorts of other privacy regulations, you want customers to feel secure providing their information. If a data breach occurs, the brand loses trust, credibility, and some customers won’t even think about returning.
Better Ranking
As part of the website refresh, you should think about adding new content too. If your last article was uploaded six years ago, consumers won’t want to continue their experience with you. Instead, they’ll look for a brand that has been active in the last few months. As well as refreshing the appearance of the website, you’ll add new content. Suddenly, people realize that you’re still relevant in the market (this helps to boost your ranking!).
There are five reasons why it’s time to refresh your website…why not get the ball rolling today?
