About 70% of marketers confirm that SEO has a greater role in the effectiveness of digital marketing services than any other aspect. Moz reports that approximately 70% of users click only on the results displayed on the first page of a SERP or abandon their search. So Best SEO Tools are necessary for all SEO experts.

To help you reach Google’s first page, here are some fundamentals you need to know, along with a list of the best SEO tools in 2020 – all recommended by successful digital marketers! 

SEO – The Jack of Digital Marketing Services 

People often consider SEO and digital marketing services synonymous with each other. However, while they do serve similar purposes, a fine line of a difference exists between them. Let’s take a closer look.    

SEO refers to the practice of making a website easy to find (for both humans and Google). It helps drive the target audience and potential customers to a specific webpage, boosting leads and revenue. 

On the other hand, digital marketing refers to the promotion and marketing of a business using digital channels. It is an umbrella term that covers various subsets, including SEO, email marketing, and social media marketing. Companies like GTech Ventures offer complete digital marketing packages. With so much to look after, SEO tools become important for keeping things straight.

Here are list of 7 Best SEO Tools for keyword research & SEO Audit in 2020

1. Ahrefs  – Best keyword research and SEO audit tool

Founded back in 2011, Ahrefs is a reputable SEO paid tool for keyword research and site audit used by experts around the globe. Ahrefs specializes in offering the largest live links base, massive index, and the best speed of index updates. 

The team at Ahrefs constantly upgrades the algorithms so that the users have access to the latest and authentic data. Some of the most beneficial features available at Ahrefs include:

• Site Explorer — analyzes a website’s backlink profile. 
• Content Explorer — provides most trending and shared content for any topic.
• Keywords Explorer — collects related keywords and traffic stats.
• Site Audit — identifies SEO errors in a website.
• Rank Tracker — finds desktop and mobile rankings for a specified location.  

Reddit Keyword Research Tool

There’s a secret that all professionals who offer digital marketing services exploit – there’s a subreddit for everything. If you can determine the subreddits your target audience frequents, this best SEO Audit tool can help you target them even better. It shows you the most-used keywords on a subreddit and the context in which they’re used. Once you know what your audience is talking about, you can craft content that’s extensively optimized for it! 

3. SEMrush– One of the best SEO audit tool

Constantly ranking amongst the top-rated SEO tools, SEMrush is one of the most-used tools around. 

It delivers an accurate and comprehensive overview of your performance, inclusive of keyword ranking and traffic growth. The tool will further assist you in improving your targeting by identifying the locations that brought the most traffic against a particular keyword. Moreover, you can search for your performance within a specific date range.  

The tool will also back you up if you want to spy on your competitors and step ahead of them. It does so with its domain vs. domain analysis feature, with the help of which you can check your performance data against your competitor’s, including cost percentage, traffic, and competitive density. Plus, it cuts down the time and effort spent in switching tabs by bringing all fundamental details on one screen, and that too, at one click!

4. Ubersuggest – Best Free & Paid Keyword Research Tool

It would be accurate to title Neil Patel as the guru of digital marketing services, and he’s the person behind UberSuggest. 

Initially, UberSuggest served a Google Suggestion box scraper. It would collect all the terms Google recommended for a specific topic. While it was effective in content brainstorming, SEO experts still had to put in a lot of manual research to make the most out of it. 

Since then, Neil Patel has expanded the features offered by UberSuggest extensively. Although it specializes in keyword and search intent identification, you can also use it to identify seasonal trends, CPC, content ideas, backlink profiles, and much more. 

5. LSI Graph – Best Keyword Research Tools For SEO

On-page SEO is a crucial part of digital marketing services, and LSI Graph can help you take it to the next level. Google has become more adept at connecting different concepts to provide maximum value to its users. LSI Graph helps you find concepts and keywords that revolve around your primary keyword. You can include these concepts in your articles and blogs to provide value-packed content to your readers, which will establish you as an expert in your niche and take you to Google’s first page. 

6. Google Analytics & Trends – Top SEO Tools for keyword research

Google Analytics & Trends happens to be an essential part of the SEO toolkit of most professionals that provide digital marketing services. Whether you’re writing content, doing the behind-the-scenes SEO work, or handling the whole digital marketing department of a company, you’ll find this tool to be one of your basic needs, all thanks to its authenticity and accuracy. 

The tool will help you find keywords that best interest a population in a specific geographical region. It will enable you to track trends and aim for subjects that are likely to drive more traffic to your site. 

7. Moz  – Best SEO Audit Tool

In 2004, Moz began its journey as SEOmoz. Over time, just like the internet itself, the tool enhanced and went through multiple evolutionary stages. And today, it proudly stands as the most robust and versatile SEO tool – used by experts in digital marketing services and beginners alike. 

It’s particularly popular amongst beginners and smaller startups due to its ease of use and reasonable pricing. In terms of performance, it has an easy-to-use a keyword tool and a super-efficient SEO crawler that identifies minor bugs on your site. 

And that’s a wrap! SEO is a challenging task that requires hours of manual research, analysis, and derivations. However, by using the best SEO tools available in the market, experts in digital marketing services make their life a whole lot easier, and so should you!