Data is everything in the modern world. Those who have the necessary data, manage to process and analyze it most efficiently and store it safely are those who get ahead in any competition, gain and hold attention, investments, donations, etc.

The importance of data has always been clear to mankind, but until recently, the whole processing was basically made “manually,” requiring a significant workforce or complex and expensive equipment. However, the perspectives of cloud computing and its various applications have revolutionized the way we collect, analyze and store data and especially Customer Relationship Management (CRM) – one of the main principles of successful business operation.

Today there are several services that provide efficient CRM solutions. So, how do you choose among them? And, if you are planning to develop your future career in the lucrative CRM field and related professions, which one should you focus on to receive the most applicable knowledge and skills for the modern job market?

In this article, we shall talk about the two most popular data engines – Salesforce and ServiceNow to define the main difference between them, the types of companies and organizations that are most likely to use them, and the career perspectives they offer.

What is Salesforce, and what does it offer?

Salesforce is one of the pioneers of the SaaS platforms that managed to transfer data processing into the cloud computing field and find a way to store and use it there most safely and efficiently.

Founded in 1999, Salesforce grew from just a number of innovative features that modernized CRM into an enormous industry, a separate job market, and a professional ecosystem.

Today Salesforce Admins and Salesforce Developers are the most demanded professionals worldwide. They don’t only enjoy significantly higher wages and the luxury of choosing between employers from all imaginable fields and industries. They also became those who demonstrated how efficient teleworking could be before COVID-19 forced us to discover and get used to it the hard way.

So, what does Salesforce offer today, and why is it the most popular CRM SaaS provider in the world? There are several unique features of Salesforce that, for various reasons, can only be found on this platform:

• Service cloud – imagine that you can store all the necessary information about every customer, their behaviour data, contact information, and much more in one place and still have it perfectly and conveniently structured and accessible. Service Cloud by Salesforce allows to structure and analyze all the data faster, reach customers` complaints and demands, and make the customer support service most relevant and efficient;
• Strategies – Salesforce is somewhat of an intelligence platform. It allows the collecting and structuring of the data in the way that any business and organization will be able to notify any trends in customers` behaviour, predict it and adjust their campaign accordingly;
• Marketing – due to Salesforce and its solutions, any business, no matter how big it is, how many branches it has, and how many products or simultaneously running campaigns it holds, will be able to remain on the cutting edge of customer demand and offer exactly what they expect before competitors feel the trend;
• Mobile adaptation – Salesforce offers adaptable communication solutions that allow every team member to stay in touch and be available from any device and any place on Earth. Whether the company is using gig workers, runs international operations, or launches a new product, every team member will be announced and able to take part in the process in the most efficient and convenient manner.

What is ServiceNow, and what does it offer?

ServiceNow is another popular data management engine. It was founded in 2003 and almost right away became extremely popular among companies and organizations that have to run an international operation or manage and coordinate several branches and big teams.

Here is the fundamental feature of ServiceNow that gained its popularity among a variety of customers:

• The “now” platform – the exclusive “Now” platform of ServiceNow allows the organization a seamless workflow for businesses and organizations of any size and complexity. It analyses the work of each team member and adjusts their tasks and deadlines to make their performance the most efficient. Moreover, the data stored and processed in this platform is highly encrypted, which provides an unprecedented level of data security;
• Cloud computing – just like with Salesforce, the work of ServiceNow is based on the principles of Cloud Computing. It allows collecting and safely storing customers’ data in one place and, at the same time, structurize it, making the processing most seamless and efficient;
• Automated processing – ServiceNow allows a company, business, or organization to enjoy full automatization of vital processes. All the products and apps are highly customizable, can be adjusted for each department and its needs, or targeted to certain customers making interaction with the most efficient.
• Efficient HR – when a business has a large customer base and a big international team, it may be hard to respond to every request timely. ServiceNow offers unique HR solutions that allow us to easily connect different team members, provide them with the necessary data on every particular case and detect the professional most competent and equipped to solve a certain problem.

Final thoughts

The choice between Salesforce and ServiceNow depends on various factors. The size of the company and its policies, operation complexity, type of products and services it provides, and customers it is aimed at. While ServiceNow might be a perfect solution for large complex companies, Salesforce has a much wider field of applications and allows all sorts of businesses and organizations to discover the benefits of modern, efficient CRM.

If you want to learn more about The nature and principles of modern CRM or become a highly-demanded Customer relationship management professional with wide perspectives of one of the most lucrative job markets today. Find the pioneers in Salesforce online course, experienced faculty based institute offers a wide variety of study materials and methods as well as relevant practical assignments and mentorship from the world’s leading certified Salesforce experts.