Podcasting has an influence on brands’ ability to connect with audiences. But as more competitors enter the space, great content alone won’t cut it. To engage listeners and turn them into loyal customers, companies need to incorporate messaging strategies that go beyond just audio. SMS messaging—when combined with podcasting—offers a direct, scalable, and tailored way to strengthen audience relationships and achieve measurable outcomes.

How Podcasting Shapes Brand Storytelling

Podcasts let brands show off their know-how, tell stories, and earn trust from their audience. Unlike typical ads, podcasts feel close and chatty. People often listen while commuting, exercising, or relaxing, which makes it an absorbing format.

Agencies like the Mcdougall Interactive company have become experts in this approach. They blend podcasting with SEO and content marketing tactics. Their method involves talking to clients or experts, creating blog posts, and making them easy to find on search engines. This boosts visibility and creates an experience across many channels that drives home the brand’s message on different platforms.

Why Messaging Goes Well with Podcasting

Podcasts are great for telling stories, but they’re not interactive. Listeners might enjoy an episode but then forget to do anything about it. This is where messaging steps in. Text messages give you a direct way to reach your audience, letting you follow up with links, deals, reminders, or special content.

Messaging connects passive listening to active involvement. For instance, once a podcast episode goes live, you can text a link to a related blog post, a resource to download, or a time-limited deal. This maintains the dialogue and prompts listeners to progress through your funnel.

Using 10DLC to Scale and Comply with Messaging Rules

To connect with podcast audiences on a large scale, companies need a messaging system that’s both effective and rule-abiding. This is where 10dlc (10-digit long code) steps in. Unlike old-school long codes or shared short codes, 10DLC is built just for business texting. It lets firms send lots of SMS and MMS messages using a local number people recognize.

10DLC has an influence on podcast marketers in several positive ways:

• Higher throughput: You can send thousands of messages without delays.
• Local trust: Messages originate from familiar area codes boosting open rates.
• Regulatory compliance: U.S. carriers approve it for business use lowering the chance of spam filtering.
• Cost-effective: It’s cheaper than dedicated short codes for small and medium-sized businesses.

Integrating Messaging Into Your Podcast Funnel

To have an influence on your audience, weave your message into every part of your podcast funnel:

• Top of funnel: Get listeners to sign up for SMS. For instance, “Text PODCAST to 12345 to get show notes and extra content.”
• Middle of funnel: Send texts with links to other episodes, blog posts, or product pages.
• Bottom of funnel: Send offers with deadlines or invite people to events to get them to buy.

Tools that work on their own can split your audience based on what they do, like, or how much they engage. This makes sure each text fits the person and comes at the right time, making it more likely they’ll respond and take action.

How to Check If It’s Working and Make It Better

Just like any other marketing channel, you need to keep tabs on your messaging and make it better over time. The main things to look at are how many messages get delivered, opened, clicked on, and lead to sales. Try out different message styles when you send them, and what you ask people to do. This helps you figure out what your audience likes most.

Don’t forget to look at your podcast numbers too;  things like how long people listen how many downloads you get, and where your traffic comes from. When you put all this info together, you can fine-tune your plan and make sure your audio and mobile stuff work well together.

Conclusion

Podcasting has an influence on building brand credibility and forming deeper connections with audiences. But businesses need to go beyond broadcasting to turn listeners into loyal customers. Messaging—through reliable and compliant platforms like 10DLC—provides a direct and effective way to engage, nurture, and convert podcast audiences.