Covid has been declared a pandemic since December 2019, with the death toll continuing to rise at an alarming rate. 

It has had a significant impact on India’s economy, and the country’s growth in the fourth quarter has been reduced by 3.1 percent. 

Even in the face of such a disaster, innovative and business minds were steadfast in their determination to continue their work. People in the industry have devised novel methods of selling their goods that are tailored to promote sanitation.

With the shift from market to window shopping for the sake of social distancing, the demand for advertisements is increasing dramatically.

 The most profitable businesses are those associated with the medical and sanitization sectors, which serve the purpose of protecting the public from contamination.

We’re all aware of what advertisements are, but are we also aware of how people use advertisements to increase sales production in the face of a pandemic?

 Let’s take a closer look at a few advertisements.

Geetanjali Salon- Previously, when a store advertisement appeared, it was all about fashion and trends; however, in the post-covid world, the face of the advertisement has changed. 

The emphasis has shifted from appearances to how the area is sanitized and how workers wear masks, shields, and gloves.

Asian paints- Asian Paints has outperformed the competition with new anti-bacterial paints that kill 99 percent of viruses and guarantee to kill 99 percent corona viruses. Leaving others to ponder, it has already attracted a large amount of attention and audience. 

The advertisement features Deepika Padukone and Ranbir Kapoor, who are seen joking about how to stay away from the wall because it kills bacteria.

Boro Plus- Given the recent decline in product sales, after covid has developed hand wash, soaps, and sanitizers with neem and aloe benefits. It ensures that 99 percent of germs are killed and that moisture is retained.

Comfort- The after wash not only keeps the clothes soft and fragrant, but it also kills germs. The advertisement emphasizes the importance of not using antibiotics to kill germs, but rather of using them after washing.

Domino’s Pizza- After the health ministry confirmed that the product does not spread the Corona virus, Domino’s leapt and shifted its focus from ‘Pizza aaye free’ to ‘Order karna safe hai’. 

The advertisement depicts how the pizza is made with gloves and how the workers maintain social distance even while delivering.

Nobody knows if what they buy has been sanitized, but the mere statement “it has been sanitized” has led people to believe. Consumers no longer ask if a product is worth it, but they will ask if it kills bacteria, is sanitized, or boosts immunity.

  The first instruction was to wash your hands and be safe, but as soon as people discovered that sanitizers kill germs, they bought so many of them that sanitizers and N95 masks were in short supply, causing prices to rise. Similarly, when it was discovered that Coronil was fighting corona, which was only a rumor, and that doctors were giving zinc and hydroxychloroquine to covid patients, people began purchasing it.

 The primary focus of marketing and advertising is always on the customers as the core customer is the person who ultimately purchases your product.

If you find this information interesting, you can learn more by enrolling in DelhiCourses and learning about digital marketing.

About the Author- Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its digital marketing course in Delhi.