Content marketing is considered as the most valuable component to get amazing business results. If we compare content marketing with traditional marketing, the content has become more effective and gives three times more leads than conventional marketing.
As technology is evolving with time, it has become difficult to run a successful content marketing campaign in 2020.
How you can run a content marketing campaign successfully?
Well, an effective plan can make it out. Planning is the first step toward a successful content campaign.
Let’s have a look at the following five content strategies to get an effective content marketing plan for 2020.
1.Research what your audience interest is
2. Video content can go far than PPC
3. Plan for content promotion
4. Long-form content
5. Never underestimate the backlink power
1. Research about the audience interest
The most essential part is to know about with which type of content you’re targeting the audience. You can only recognize it by making research about your audience’s interests.
What content style do people like to read?
Do they like formal content or not?
What channels will work for your content marketing plan, and where you can target the audience effectively?
Once you make a research about each aspect of audience interest, it will help you to build a successful quality content marketing campaign for 2020.
When it comes to getting the best leads, you can’t ignore the importance of video content. With the right content, such videos can get high ranking in no time.
2. Video content can go far than PPC
If we talk about cost-effective facts, video content is more cost-effective than PPC. It can take you in front of potential customers.
Content videos are also used to give instructions about your product and services for a meager cost.
3. Plan for content promotion
We consider creating content is the first important content marketing strategy, but what is the next one?
Well, it is the promotion of the content. It is vital as creating content. You should invest your time and money in the promotional stage as you invest in creating content.
Now the question is where you will promote your business?
There are many platforms like Facebook, Instagram, etc. but it depends on your requirements and type of audience you want to target. You can also invest in social media Ads on multiple platforms to get more results in no time.
4. Long-form content
The universal truth is that long-form content works better to get the audience than the short-form content.
Long-form article with around 1000 words takes much time but it does pay off.
For 2020, it is better to use a long tail article which will help you to get the target audience!
5. Never underestimate the backlink power
In 2019, backlinks have done a lot for marketing, and we hope that it will be a top priority in 2020 to run content marketing successfully. It works to get the target audience by focusing on strong keywords.
We suppose it as one of the strong pillars of content marketing plan building.
In this article, we’ve discussed the top 5 content marketing strategies. Now, it’s your turn to make a content marketing plan for 2020 and…
NOW
The key components of an effective content strategy
Do you know what a content strategy is?
Well, we can say it is a plan that sets the goals. We are going to discuss the strategies that you need to implement instead of repeating the same facts over and over again.
This article will tell you about the use of content creation and how to meet the audience’s desire. We’ll also discuss the metrics to test the effectiveness of the strategies.
Here is the list of the Top five key components of an effective content strategy.
- Build Brand Awareness
- Strong SEO and storytelling
- Clients Personas
- Objectives of the content
- Multiple channels adaptability
1. Build Brand Awareness
Brand awareness is a vital part, no matter what type of content is. It involves in each content style and tells the audience what services and products you are providing?
Building awareness of your brand is a strong connection between your client and your company.
What things are involved in brand awareness?
Well, it’s the facts your address that your clients value and solve their problems. It lets you improve the quality of your services and products.
2. Strong SEO and storytelling
Make research and find out what your client is searching for.
What can help you the most?
Questions and answers, reviews and search queries are the facts that can help you find a way to focus on what story you should tell the audience.
This way you can also get the strong keyword that aligns with the answers to the client’s problems and you can use these keywords with the products that you offer.
3. Clients Personas
Client’s personas are not about assumption but it is made up of real data-based. But the question is how you can find such data?
You can get it. Go and talk to your clients what they want, what type of improvements they want you to make? Etc.
4. Objectives of the content
Once you are in the digital marketing, you must need to consider the content objectives.
There are many types of content, depend on the niche of your website.
You can choose any type that meets your business requirements such as podcasting, live events, video content, email letters, infographics, blog articles, social media posts, etc.
5. Multiple channels adaptability
Once you create content, the next step is to know how to maximize the research. You should know how you can utilize the existing content on different channels instead of creating more content. Further, it is helpful to get more visitors and build new paths to get connected with new customers.
Wrapping Up
The content strategy depends on the behavior of the customers. When you learn what your customer wants, how they want your services to be then your content strategy will improve with new information over time.
Plan your content strategy and provide your customers with a better user experience!!!
Author Bio:
Ellen Wilson is an expert content marketing manager at Solutionsurface. He is a tech geek and loves to contribute the latest technology tips and tricks especially content marketing and digital marketing.
