To stand out from their competitors and establish a strong position in the market, B2B businesses need to get proactive in their marketing efforts to gain better visibility.
To fuel their efforts, animated videos have emerged as an effective marketing tool that can help B2B brands in clear communication of their messages, simplification of complex concepts, and engage target audiences.
Benefits of Animated Videos for B2B Businesses:
Animated videos offer numerous advantages for B2B businesses in gaining visibility and capturing the attention of their target audience. Here are some key benefits:Let’s explore the numerous benefits that B2B brands can receive using animated videos:
- Engaging and Entertaining Content:
By using animated explainer videos, brands can easily engage and entertain their audience with visually appealing content thus keeping them hooked till the end of the video.
The use of rich graphics, characters, and animations allows B2B brands to stand out from others, leading to increased visibility of their content on the internet.
- Simplification of Complex Concepts and Products:
Normally, B2B brands deal in complex products and services which sometimes become difficult to explain to the target audience.
However, with B2B Animated videos, brands have an opportunity to easily break down their complex terminologies into easy-to-digest elements thus easing the smooth conveyance of their message in a clear and concise manner.
- Versatility and Flexibility in Conveying Messages:
Animated videos offer versatility and flexibility in conveying messages, so they are suitable for different marketing purposes. B2B companies can create animated videos for product introductions, explainer videos, tutorials, testimonials, case studies, and more.
These videos can be used in various marketing channels such as websites, social media, email campaigns, and presentations to reach a wider audience.
- Enhanced Brand Image and Credibility:
Well-made animated videos can help B2B companies build a professional and trustworthy brand image.
As they carry the ability to convey expertise, authority, and professionalism, it can help brands improve their branding and credibility amongst their target audience.
Strategies for Using Animated Videos to Boost Visibility:
Now that we have discussed the benefits of animated videos for B2B businesses, let’s explore some strategies on how to use animated videos to boost visibility effectively:
A. Storytelling:
Storytelling is one of the most powerful strategies for creating engaging videos. It has been in practice as an effective communication tool for centuries and has the ability to leave a lasting impact on users for centuries, human emotions, and memory.
Before you begin your research about storytelling, let’s check out its core elements:
- Creating Compelling Narratives:
For B2B businesses to attract their target audience, they must create compelling stories that are emotionally attractive. Since they contain a well-defined plot, it makes it easy for the audience to connect with the brand.
- Incorporating Emotional Appeal:
By incorporating the element of storytelling, videos can evoke emotions and hook the attention of the audience. This can be done by creating characters that the target audience can relate to and empathize with.
- Conveying Brand Values:
One of the significant roles of animated videos is to convey the brand values of a B2B business. For this, a brand can include elements such as journey, vision, and core characteristics that are in alignment with its marketing & organizational goals.
B. Explainer Videos:
Explainer videos are popular animated videos that can simply and concisely convey complex concepts or products. B2B companies can use explainer videos to inform their target audience about their offerings and demonstrate their value proposition.
- Clear and Concise Messaging:
Well, this is what explainer videos are known for in the business scenario. Given their ability to quickly communicate the agenda of the brand message, they can be logically used to structure a product’s introduction, body, and conclusion visually.
- Visualizing the Solution & Incorporating CTA:
Through videos, your target audience must be able to easily comprehend the message and the solution offered to their problems. This will allow them to understand your product better, the benefits it provides, and the problems it can solve.
Also, you must not forget to ensure that your explainer video ends with an actionable CTA. This is because, through a CTA, you have an opportunity to drive traffic to your website, landing page, or product checkout page. The CTA must be strategically placed either in the middle of the video or at the end so as to encourage viewers into taking action.
C. Testimonials and Case Studies:
Testimonials and case studies are powerful social proofs that can increase the credibility of your B2B business. Here, videos can be used to present experiences and case studies in a visually appealing and engaging way, thus building credibility in the minds of your target audience.
- Authentic Testimonials & Trust-building Elements:
Businesses that sell to other businesses may produce animated videos with real customer testimonials.
Real consumers who have benefited from the product or service may be interviewed or quoted in the videos. The testimonials should highlight the results or outcomes obtained with the product or service and be sincere, detailed, and pertinent to the target audience.
- Real-life Case Studies:
Animated videos may also present real-world case studies that highlight how a B2B company’s product or service has assisted a client in overcoming a particular obstacle or achieving a certain objective.
The customer’s issue, the B2B company’s visually appealing solution, and the outcomes obtained may all be shown in the videos. The before-and-after scenarios can be shown using animated graphics, which will assist the target audience to relate to the case study and increase its impact.
D. Product Demonstrations:
Product demos are a crucial component of B2B marketing because they provide companies the chance to demonstrate their goods or services while showcasing their distinctive features and advantages. Videos with an animation may be a useful tool for producing visually appealing and educational product demonstrations. e.
- Highlighting Key Features:
A persuasive technique to highlight a product or service’s major characteristics is through animated videos. B2B companies might use animations and visuals to emphasize the distinctive features of their products and describe how they help alleviate their target market’s problems.
The viewers will find it simpler to comprehend and recall if the images are employed to demonstrate how the product operates, its features, and its advantages.
- Demonstrating Use Cases:
A product or service’s various applications can be shown in animated animations to show how versatile and practical it is in real-world situations.
B2B companies may produce animated movies that highlight various sectors of the economy or use cases for their goods or services, as well as the advantages they can offer. This makes it easier for viewers to imagine how the product may fit into what they already do and address their own problems.
E. Thought Leadership Content:
A crucial part of B2B marketing is thought leadership material, which establishes a company as an authority in its sector and a leader in the industry. Informing, instructive, and entertaining thought leadership content may be produced using animated videos.
- Sharing Industry Insights:
An engaging and educational approach to communicating market information, trends, and best practices is through videos. Videos produced by B2B companies can demonstrate their subject-matter expertise and offer insightful information relevant to their target audiences.
The information may be made more interesting and authoritative by using facts, statistics, and visuals that support the ideas being communicated.
- Educating on Complex Topics:
These videos visually engage the target audience while breaking down complicated subjects and imparting knowledge.
B2B companies may produce videos that clearly convey technical topics, market trends, or complicated ideas. The viewers will find it simpler to understand the content of the visuals, animations, and graphics employed to simplify and digest complicated information.
- Interviews and Panel Discussions:
Interviews or panel discussions with subject matter experts or thought leaders can also be conducted using animated videos.
Brands can show interviews or talks with important industry influencers or experts and deliver their ideas and viewpoints in an appealing way by using animations and voiceovers.
The information may be made more lively and exciting by using animations and graphics to graphically reflect the participants, their perspectives, and the important ideas raised.
F. Training and Educational Content:
B2B companies frequently need to offer training and instructional materials to their clients, partners, or staff members. Animated videos may be an effective technique for producing this type of engaging and aesthetically appealing material.
- Step-by-Step Tutorials:
Step-by-step lessons that walk viewers through a particular process or method can be made using videos that are animated.
B2B companies may graphically depict each stage of the process using animations, graphics, and voiceovers, making it simple for the audience to follow along and comprehend the instructions. The graphics may be utilized to draw attention to crucial details, illustrate procedures, and show how something will turn out.
- Compliance and Policy Training:
Compliance and policy training information may be created using videos with animations for workers or partners.
B2B companies may utilize animations, visuals, and voiceovers to visually engage and easily grasp complicated rules, laws, or compliance needs. The images may be utilized to show scenarios, instances, and the repercussions of noncompliance, making the training content more remembered and effective.
Conclusion:
Finally, animated videos can be a valuable tool for B2B organizations looking to increase their social media awareness.
B2B organizations may successfully express their brand message, display their products or services, and encourage their target audience to take action by creating aesthetically beautiful, informative, and entertaining films.
So, stay up to date on the newest trends and best practices, and use the power of animated videos to increase exposure and engagement for your B2B company on social media.
Author Bio
Komal is the Co-Founder & CEO of MotionGility – An Animated B2B Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production. With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally
