The benefits of Squarespace for building a website can’t be undermined. When you subscribe to Squarespace, you get access to their user-friendly platform, along with content hosting, brilliantly designed templates, built-in security and analytics, 24*7 support, and more.

For anyone that wishes to save time, energy, and money while building a website, Squarespace is a perfect choice. Squarespace makes your website look professional right from the beginning. It makes the website easy to use and maintain. There is no need for coding, and the website can be optimized for mobile devices. Squarespace is affordable and also uses best SEO practices.

However, every website needs improvement so that it can benefit your business. Here’s a look at some tips that will help improve your Squarespace e-commerce website:

Integrating WhatsApp

For any e-commerce website, it is important to enable visitors to get in touch with you. Squarespace whatsapp is one such helpful medium. When you add WhatsApp to your website, potential customers can connect with you via WhatsApp for buying your product or solving any query or making an inquiry about your product or service.

Smartarget can help you in improving your Squarespace website. It is the fastest way of increasing engagement and getting more sales. With Smartarget apps, you can easily grow your business. The installation is free of cost, and you also receive great support.

Benefits of Smartarget:

• You can transform your visitors into leads by allowing them to contact you via WhatsApp.
• It improves customer engagement and increases your sales by promoting special offers and last-time deals.
• You can get more subscribers and also tell potential clients more about your business.
• Our apps work with all the platforms, irrespective of the platform you choose.
• As many as 57,893 websites are connected with Smartarget.
• You can benefit from simple apps management.
• You will receive detailed apps analytics and weekly performance reports.

Other tips for improving your ecommerce website:

• Site navigation and speed

The visitors of your website should be able to find what they are looking for in the shortest amount of time. This will tempt them to buy from your website, and they are more likely to return to your webpage. The site speed also matters a lot. As per some research, if the website takes longer to load, 40% of the users leave the website. With more choices, the users have become impatient. You need to make sure that your e-commerce site is fast.

• Improve product copy and images

The significance of product copy and images for sales can’t be undermined. In an e-commerce website, excellent product images play a crucial role. When people buy things without seeing them in person, the image should help them make the buying decision. Multiple images, the ability to zoom, and 360 rotations can help in converting the customers better. A professional copywriter can impressively write the product description.

• Security concern

One of the primary concerns faced by online consumers is security. They should not feel that they are putting their money at risk by entering their credit or debit card details on your website. They should be assured that you are a legitimate business. You must display a security badge provided by the online merchant to resolve these concerns. Make sure that the badge is visible during the checkout process.

• Install Google Analytics

Google Analytics is free and will help you in understanding how the customer navigates your website which pages are popular than others. It will also help you understand where your potential customers are losing interest and leaving your site. You can fix those issues to tempt them for purchasing. It will also enable you to understand where your online traffic is coming from. This will help in calculating your return on investment for marketing activities.

Making the implementations mentioned above will help in improving your Squarespace e-commerce website. With a great website, you will be able to attract more traffic and get more conversions. With Smartarget apps, you can make it easy for your customers to connect with you, which is most important in today’s day and time.