Promote Podcast on TikTok – How To Increase Your Podcast’s Exposure

Digital Marketing

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How to promote podcast on TIKTOK – or podcast to TVTK as it is known in Indonesia – has become increasingly popular in the digital industry. Many established brands now use the Tik Tok system for their marketing strategies (including Guess, Chipotle, Spikeball, Kind, and so many others.) As a podcaster, you’re enjoying how to promote podcast on TIKTOK as an independent podcaster. If your targeted audience is normally between 12- 30 of age, Tik Tok stands as the right platform for your future goals to capture the massive number of youthful listeners for your own podcast. You’ve already got tons of loyal listeners, but if you want to strike profitable deals and grow your business, you’ve got to give them a reason to listen to your show.

Video content

A good way to give your audience something interesting to listen to while on vacation is to offer promotional video content. By offering short-term video content, you are able to engage your audience and keep them engaged until they return to your site to find out more about your podcasts. In this day and age, many people prefer short-term video content over long-term content. That is why many podcasters are ditching long-form content for short-term audio content. By offering promotional videos, you can get people talking about your podcasts and generating more interest in the future.

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There are a variety of ways you can add short-term video content to your site. If you have an existing video blog, you can simply embed the video within your blog and link back to the podcast for readers to see. If you don’t have a video blog, you can easily create one with WordPress by using video WordPress plug-in.

TIKTOK festival

Another way to promote podcast on TIKTOK is by participating in the TIKTOK festival. The festival is held every March at the offices of Social Marketing Institute in New York. Each year, local businesses, community groups, and students submit short-term videos for the TIKTOK contest. The winner of the contest receives a grand prize, which is donated to a charity of the winning contestant’s choice. Participating in the festival increases exposure for your podcast and provides a great way to gain publicity and build momentum.

The best part about the TIKTOK festival is that it’s completely free. Unlike other promotional video content contests, the costs of submitting a video are not included in the charity’s budget. This means that you can submit many videos, thus increasing your chances of reaching a wider audience. You won’t spend any money on production or post-production either, since all videos are made for YouTube. If you don’t have experience in making videos, you can always outsource this task to a professional freelancer or hire someone to make custom promotional video content for your podcast.

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Creative and informative podcast

Using the TikTok festival as a platform to promote your podcast is a great idea for two reasons. First, you can showcase your creative and informative podcast content to a larger audience. Second, the music from your podcasts is also a featured attraction at the event. With so many talented musicians in the world, your promotional video content will likely get viewers tuning in. In fact, you may even receive a standing ovation when you enter the venue.

Traditional advertising methods

Aside from the events listed above, you can also promote podcast on TIKTok with the help of traditional advertising methods. Many companies offer podcast advertising programs to businesses, since the format has proven to be very successful. You can place ads on blogs and websites related to your podcasts, as well as on your website. Just make sure to specify that the ads are sponsored advertisements and do not display any third-party ads, like Google AdSense. By using this strategy, you will be able to maximize the amount of exposure your podcasts receive.

Conclusion

As you can see, promoting podcast on TIKTok is simple and effective. While there are many ways to advertise and promote your podcast, none of them come close to what TIKTOK can offer you. Not only will you be able to generate an increase in traffic to your site with the help of our podcast directory, you can also increase the profitability of your advertising campaigns. Finally, you will be able to generate more profit because your promotional video content is featured on numerous websites and blogs. For the price of a cup of coffee, you can have all these advantages.

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