In the digital marketing landscape, it’s not uncommon to see marketing dollars being spent on things that don’t help your business. That is why you need to incorporate SEO into your digital marketing strategy. In this article, we’ll discuss some of the reasons why you should start incorporating SEO into your online marketing campaign:

The majority of users start their searches with Google

According to a study, 87.71% of people in the US use Google as their primary search engine. This is more than any other search engine, and it’s also more than all other digital marketing platforms combined!

Google has over 90% market share in the US and is considered one of the most popular websites, so why not incorporate SEO into your digital marketing strategy?

A good SEO strategy can get you to the first page of Google results

SEO improves your website’s visibility in search engine results pages (SERPs). It involves content creation and promotion strategies, link building, social media engagement, and more. If you want to jumpstart your digital marketing efforts with SEO, here are some things you should consider:

• SEO is a long-term investment. It takes time to see results, and staying committed to your goals is essential. 
• It’s not just about keywords—it’s also about content quality.
• SEO is a strategy that involves several moving parts, including content creation and promotion, link building, social media engagement, and so on. It’s not just about keywords.
• Local SEO services are more cost-effective than other marketing methods.

Improving your SEO increases traffic on your website

SEO, or search engine optimization, is about getting more website traffic.

• Traffic refers to the number of people who visit your website and click on a link in search results.
• Qualified traffic refers to those who are more likely to buy what you have for sale than someone with no knowledge of your product or service; these are called “qualified leads” by marketers.
• Conversion rate refers to how many people convert into actual customers after visiting your site (not just clicking through). This metric can vary greatly depending on how well-optimized it is—along with that comes higher sales!

The internet is enormous, and it’s often hard to stand out from the crowd. That’s where search engine optimization comes in handy. You can increase your website traffic with SEO by getting higher rankings on search engines like Google, Bing, and Yahoo.

SEO puts your brand in the right place at the right time.

When you’re looking for a new job, how do people find out about it? They search Google (and other search engines). This is why SEO matters; it helps you reach your target audience and improves the chances of getting hired by placing your company’s name in front of them when they are searching online.

SEO also helps build trust and credibility with potential customers who may have been turned off by poor-quality content. The more people can see what makes your business unique, the more likely they’ll feel comfortable investing with you—and that’s precisely what happens when someone clicks on one of our links!

Conclusion

We hope this blog post has given you a better understanding of incorporating SEO into your digital marketing strategy. SEO is an integral part of any marketing plan, but it can be tricky. The best thing to do is hire an expert to help ensure your site is optimized and ready for visitors.