As more and more individuals are getting bitten by the travel bug, having a website focused solely on fuelling that passion is surely a good idea. However, the number of travel websites seems to be increasing in tandem with the number of eager travelers each year.
So, what can you do to make your site standout? Well, resorting to search engine optimization (SEO) is definitely a good place to start.
But if you are confused about how to implement travel SEO practices from your site, don’t worry. Here’s showing you the way!
Why do you need SEO for your travel site?
Before guiding you on how to do SEO for your travel site, let’s take a look at why you need to do it at all. That’ll get you even more motivated to work on optimizing your site!
Get more qualified leads for your site
When a person searches for a relevant term and your site pops up on the first page, you get more relevant leads for your business. For instance, say someone has typed “Grand Canyon hikes” and your site is one of the first results to come up, you instantly get the attention of a prospective customer.
A cost-effective way to get noticed
You can still get traffic without SEO, but the alternatives (mainly pay-per-click) are expensive. On the other hand, SEO is something that needs the minimum investment from your side to deliver the maximum results.
An assured way to drive business growth
Think of how your business will benefit when you get an increased number of visitors on your site each day. A consistent increase in daily traffic transforms into real business in no time.
Of course, SEO tactics change and evolve, but nothing beats having a good rank for your travel site.
How to do SEO for your travel site: Seven most crucial steps
Now that you know why you need SEO for your site, let’s get on to the process of doing it. Here are the seven most crucial steps that you need to take.
1. Get different aspects of the local SEO right
You want your name to come up when people search for your location, and that’s why you need to pay attention to local SEO. In order to boost your local SEO, start by creating an account on Google My Business. Make sure this account is filled with all the information about your business, such as:
- your name and location
- your contact details
- business description
In fact, you should also try to create your profile on other relevant travel directories.
2. Optimizing your homepage for more traffic
Keep in mind that your homepage plays a major role in sending signals to search engines about the business. So, you need to optimize the homepage to not only rank higher, but also to bring the right kind of traffic to your site.
Let’s explain this further with an example. Say you are offering discounts for your Grand Canyon tour. Therefore, a good homepage title can be “Amazing Discounts on Grand Canyon South Rim Tour.”
3. Following proper categorization for landing pages
You might be offering packages for traveling to different destinations. Or, maybe you are offering a host of adventure activities at one place. Regardless of which categories you cover, make sure that there is a separate landing page for each.
The best part of this approach is that it lets you rank for more keywords. Each of these pages will not just be unique in content, but also have separate and appropriate H1 tags, meta titles, and so on.
4. Delivering fresh and relevant content regularly
As a travel website, you can create content on a vast array of subjects. So, ensure that there is a nice mix of different engaging topics all over the website. Apart from delving into the unique features, experiences, food, and customs of different places, share stories about people who have used your services.
Also, steer clear of content duplication because search engines tend to penalize that. If you have two versions of your site – http and https – close one and shift your content to another.
5. Working on the product page optimization
Now, let’s take a look at the different ways to optimize your product pages, i.e., the ones with all the details about what you are offering. The key to a good product page is to be clear, concise, and not cluttered. Of course, it has to fit in a lot of information. But the content should still be easy to read at one go.
So, here are some of the details you can include in your product pages –
- detailed description of the product
- high-quality images
- a precise map pointing the location
- user reviews
- contact details
- call to action
- terms and conditions (if any)
6. Boost traffic through schema markup
Schema markup is a wonderful tool that you can use to optimize the web pages for more traffic and better click-through rates. It lets search engines crawl your sites to get more informative results.
As a travel website, one of the best ways for you to use schema markup is by including reviews about specific destinations or activities. This will come up in the search engine result pages, and bring more interested travelers to your site.
7. Improve various elements of technical SEO
With focusing on the different elements of technical SEO, it is hard to get a good rank on search engines. Some of such elements include mobile-friendliness, site architecture, sitemap, rendering, robots.txt, and so on.
Google Analytics and Google Search Console are two really great tools for technical SEO. You will find how the different metrics of technical SEO are faring from these two tools. Then, you can work on optimizing the required metrics accordingly.
And that’s all! It is time now for you to put these tips and tactics to good use and scale your site for better ranks. Start implementing these techniques, and for further help, you can always get in touch with an experienced SEO agency.