2022 is right around the corner, and designers are trying to catch a glimpse of what they can expect from the coming year. One of the essential components of good design is thorough information on the current and upcoming market trends. These trends help the designer understand what the audience expects from them and gives them a rough framework to work along. 

Designing and marketing agencies realize the importance of staying updated with the trends. The market’s top players use the latest trends to increase user traffic and engagement across their designs. Most companies reach out to agencies and designers with a proven history of successful designs or a strong pitch for their strategy. In either case, adding to your knowledge about the upcoming trends will uplift your portfolio and increase your credibility as a good designer.

Good design serves the users with an experience that connects them and stays relevant to the ongoing industry trends. 2022 is about to hit up with many such trends that will work on numerous colors, fonts, aesthetics, software, and themes to create a dynamic design outlook for users and designers.

If you are trying to get a sneak peek into the main design trends of 2022, this article is for you. 

Serif Fonts reviving their glory 

Experts believe that the revival of Serif fonts is associated with the 70s trends, which is also expected to influence the digital and glamour industry designs. 2022 is all set to revive the enigma of the Serif font.  Along with the font, designers can predict trends with tonal colors like browns, oranges, and dark greens.

While 2021 inclines towards monochrome, 2022 is expected to turn back to bright colors. Some bold outlines, vibrant colors, and old-fashioned fonts will make it to the preference list of top designers.

Motion Graphics 

This is one trend that started gaining prominence in 2021 and will gain more traction next year. Be it the prevailing gifs, website features, apps, or simple posters, motion is taking over the static design approach. While this requires designers to update their skills at the onset of 2021, by now, most designers are comfortable with motion graphics and view it as a better form of creativity and expression. 

The continual introduction of innovative and fresh digital platforms opens new opportunities for designers and a whole new series of user preferences and expectations. The audience is engaging with motion and animation, influencing their behavioral understanding to create a better impact.

Motion graphics in design is a widely adopted trend that will continue to grow in the coming years. 

Storytelling 

When it comes to designs that are associated with marketing, every brand has a story to tell. The potential customers and audience are more interested in this story than ever. The trend of storytelling is gaining pace, and designers are all aboard to work with the trend. 

There can be two brands, products, or companies that offer similar services, but each has a different story. Designers are working with designs that help brands and companies communicate these stories. The designer creates a unique identity with each story, and the audience identifies it through distinct designs. 

Motion graphics pair best with the storytelling trend and make a power-packed combination, expected to grow more potent as a crucial design trend in 2022. 

Inclusivity 

It is now easier than ever for a user to interact online through websites, social media platforms, or apps to seek assistance, services, or solutions to a range of different problems. Connectivity has become a common phenomenon, and more users are switching to the global internet village.

With the massive shift of users, the space is also witnessing remarkable diversity. 2021 was a year that observed many companies, marketing agencies, and designers take up the goal of inclusivity in their design and work strategy. The same is going to continue in 2022 but with greater intensity. 

Designers emphasize usability and accessibility to create designs that allow a broad range of users from diverse backgrounds to engage with their designs. They inculcate elements that serve users irrespective of their cognitive, physical, or technical capabilities, from language flexibility to audio and graphic assistance. 

The Covid aftermath

Covid-19 was a massive blow to humankind, but it did give the market some time to rethink its fundamental mechanism. The few positive outcomes of Covid-19 were the reframing of work culture and expansion of industry borders for users, workers, and customers from different corners of the planet.

As companies headed to the online work mode overnight, they had to develop ways to sustain their business while maintaining safety. On the one hand, the restrictions confined businesses to a specific location, and on the other hand, they highlighted the potential for business across borders. 

With the borders diminishing through the extensive use of the internet, companies expanded their services and opened up their doors for global interactions. This is reflected in the marketing and designing approach of brands as well. Designers came up with designs that offer a broader perspective keeping the international customers and audience in mind. 

The broad perspective in terms of designs and strategy will step up in 2022. It will enhance the global appeal of websites, brands, and products that will offer designs for a broad geographical audience to engage and interact with. 

2021 was a year filled with experiments influenced mainly by the repercussions of the pandemic. While designers analyzed the scenario and came up with relevant ideas and trends, they also contributed to the upcoming trends for 2022. 

Design is an arena that keeps changing, and this change is essential to sustain the creativity, market presence, and usability of designs. As a designing agency or a designer thriving to understand the market, your top priority must be to comprehend the ongoing trends, research the upcoming trends, and fulfill user expectations. 

The upcoming year is all set to be a year of possibilities, and brands will seek designers who can help them ace the 2022 trends with exceptional designs and an approach that goes beyond the basics. 

Pranjal Bora works as Design Lead at Digital Authority Partners, a full-service digital marketing agency.