Top 4 Brands Are Pledging For Water Positive Front

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Water is a scarce and crucial commodity on the planet Earth as only 3% is available as freshwater, which can be used for consumption. It is essential for living beings to survive and acts as a building block of life. Companies cannot grow and survive without using water in their facilities.

However, with the rising demand, the issue of water scarcity is rising at an alarming rate. So, to tackle this issue, several companies have pledged to become water positive in the coming future and move in a more sustainable way. 

Let us dive into the details of top companies that are investing in methods to become water positive.

Top 4 Companies Moving Towards Water Positive Front

How to achieve water positive goals?” The vital question is in the mind of every brand founder and manager. You can take inspiration from the below-mentioned brands and come up with unique ideas to work towards a water positive front.

1. Starbucks

Starbucks is moving towards a better future and is committed to conserve and replenish 50% of the water that it is using by 2030. Moreover, it plans to go 100% water positive after achieving the previously set goal. The brand will focus on the areas that fall under the high-water risk category.

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The conservation goal will encompass investing in regenerative agricultural practices, forest conservation, reforestation, and water replenishment. Besides this, the company even aims to become resource positive by eliminating waste, storing more amount of carbon than emitting in the atmosphere, and offering more clean water than consumed in the operations.

2. Levi’s

Levi’s has launched its Water<Less program to manufacture products that consume less water. The company is all set to embrace a sustainable future that will benefit the current and upcoming generations. Around 75%+ products of the brand are made under this program, which saves several liters of water.

The brand is working on several programs that will benefit the planet Earth. It aims to consume all its cotton from sustainable sources by 2025 and reduce water usage in water-stressed areas by 2030. Moreover, it is leveraging the power of new technologies to run all its facilities on renewable energy.

3. Pepsi

Being a corporate beast in the food and beverage industry, Pepsi aims to become one of the top brands that is working towards a water positive front. The company aims to replenish 100% of the water it uses back to the local watersheds in the areas that fall under the high-risk category.

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The company will work with different strategies to restore the water, like reforestation, improving the ability of the watershed to absorb the rainwater at a better rate, etc. In addition to this, it aims to purchase and conserve water rights in high-risk areas.

4. Nestlé

Nestlé, a global leader in the food and beverage industry, is steadfast in its commitment to becoming water-positive. By 2030, the company aims to replenish more water than it consumes, effectively ensuring a net-positive impact on water resources. 

This ambitious goal underscores Nestlé’s dedication to sustainable water management. Through a combination of reducing water usage in its operations, enhancing water efficiency, and actively participating in community-based water projects, Nestlé is taking comprehensive steps towards its water-positivity objective.

The Bottom Line

With the issue of water scarcity rising day by day, it is necessary for established companies to lead the front by example and make necessary changes to motivate others to join the cause. It is crucial for all of us to take the necessary steps to reduce water consumption to enjoy a safe and bright future.

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