With the dawn of the technological age, we have always aimed for a single goal, compact and accessible technology for all. Now with the invention of smartphones, we find ourselves bringing this dream into reality. The mobile app business has emerged as a competitive domain, being one of the top 10 businesses of 2016; it has forever been a hustle and strife to emerge as competent in the plethora of options out there.

It has been observed that a whopping 47% of the global startup build mobile applications within 2 years of operation. For any mobile business, applications are crucial for development, and it helps establish the connection between your clients. Custom mobile app development services are always in a dilemma to develop innovative and catchy solutions to these. Let’s briefly discuss some of the challenges faced by mobile application developers.

1. Development 

‘The first impression is the last impression’- having been said, companies tend to be very particular about the application they put up to the people. We must ensure that we do it right from a myriad of mobile development platforms to choose from and various development frameworks available.

Here it is necessary to understand the business model that a particular company has. Prioritising and choosing what we want to put up to our users out there, the choice of the mobile development platform must be adept for it. Uncompromised user experience has been a priority for most hence UI/ UX for these applications must be up to par.

    2.  Publicity And Attention

It is necessary to demarcate the boundaries between a successful application and a good application. A good application failing to get in touch with a larger multitude will

get lost eventually. It has been observed that over 1 million applications in a year have been submitted over Apple and Google stores.

Hence the major target for mobile application-based companies is to strike a chord with their target audience. It must be provided with good media planning and coverage highlighting the aim and features of the application.

• Finances And Funding

Excellent ideation lacking proper capital to kick start will soon get lost in the shadows. Building an application is a costly process with a median lying anywhere between 3000$ – 15k$. Thus, it becomes increasingly necessary to find an investor who would be interested in your idea.

Thorough technical research is required to get to know about the app developer one wants to work with. The investment would not only be a one-time investment, but also capital would be required for further value addition.

• Performance

A good application provides superior performance without any crashes or bugs. The application must be able to work under minimal storage without affecting the battery life much. The point to be noted here is that the application must work well for the platforms it is designed for or the platforms it is available on.

Successfully crossing this obstacle well into the market provides a head-on start to create a successful mobile application.

• Competition

As stated, the competition faced by the applications is fierce. Many applications are competing among themselves to stand out in the market. An important aspect that the app developers must understand is that what appeals to their high lifetime value are more likely to spread the word around in their circles. Thus, they must ensure to make applications more engaging for a longer period.

Thus, as a mobile app development company, one faces many obstacles in the path. Be it in the form of competitors, funding or developing a successful application in general. One must always challenge their limits and constantly try to innovate and adapt to the upcoming changes in the market. Establishing a mobile app development company ain’t no easy task in the given scenario. Thus, businesses must address these challenges and offer something new to their audience every time.

• To conclude

App development as it takes over the current world also stands for how first impression matters for a given audience. Though it has evolved at a rapid pace, there’s still a lot that needs to be learned about this evolving technology.

We hope you find this article helpful and it makes you understand things in a better way.

Author BIO

Kamal Singh is a Digital Marketing Strategist at Devstringx, an QA automation testing company. He has 5+ years of experience in the Information Technology industry that inspires him to share his knowledge through articles. He is an expert to analyze business USP and implement effective digital marketing initiatives.