The right logo design from Vancouver holds immense importance for a brand. It resonates with trust, integrity, and pride towards the brand and conveys the set of values that the brand holds. It is the logo of the brand that evokes a connection between the consumers and the brand and portrays the success of the company through it. It might be a simple figure or a few words, and it would connote a number of feelings right through it to the customer’s heart. And it doesn’t only end here; the brand gets global recognition from its logo alone. While all of these have their individual significance, the most important job of a logo is to get lead conversions. There’s nothing better than having a logo that increases your converts. So, let’s have a look at why your brand needs a logo that converts.
- Increases brand awareness
Brand awareness simply refers to how many people know about your brand and what products or services you sell. To be able to sell a single product, the customer will first need to know about your existence. This entire cycle has a deep association with the logo you have. Your first potential customer might buy something just because they loved the colors of your logo. It’s not just a statement; about 80% of customers identify a brand based upon the colors in the logo. When everything conveys right, your logo creates a relationship with your customers and retains them. At the same time, it can trigger the curiosity in the potential customers and attract them towards you, prompting them to have a look and might eventually make a purchase.
- Great first impression
Making judgments within a second is pretty common among people. They make it within the snap of their fingers, and whether it’s accurate or not, it’s still in their head. Associating that image with reality can be harmful, especially if it’s wrong. In the case of a brand, the first real introduction of yours with your prospective customers is through your logo, and if it doesn’t end up creating a good image in their head, they might not even take a single step towards your brand. For example, a logo that is hard to read and too complex to understand can’t resonate with a customer who’s given a glance towards your brand. So, your logo needs to create a great impression within moments to pique their interest in your world. A solid logo can be a great kick start for your business. Along with choosing the right logo, you can also bring your brand to life with impressive video animation.
- Entails your identity
The logo of your brand must reveal your identity. It should leave a solid mark on your ownership which imprints itself on people’s minds. Whether your logo is exhibited on a business card or a website, it must communicate ownership to the customers. It can convey to your potential customers who you are or tell what you do or sell. For example, the owl as the Little Minds Book Box logo speaks to the customers clearly. It acts as a symbol of wisdom and expresses how their kids can become smart through them. On the other hand, the logo of the Swirl Frozen Yogurt speaks very little about the brand. As the adage says, form follows function. Adhere to that rule; you’d save time, money and attract customers. Companies like Logo Design Valley can offer a great experience in creating logos for you that actually resonate with your customers.
- Distinguishes you
The reason for a potential customer to choose you over the rest is because they found something interesting and engaging in you, which they felt was absent in the rest. It is not just about the experience they had with the brand; it all begins with your own brand logo. If it resembles your competitors, then that portrays that you don’t have anything different to offer. A logo does reflect who you are, but it must be distinguishable from the rest of your competitors. Everyone is used to seeing an Italian man with a mustache and a grin at the top of pizza places. It’s almost boring to see the same logo over and over again. A pizza place that offers an intriguing logo, far from the monotonous Italian chef, would immediately connect with you. Seeing something new as a logo would make you want to try the restaurant and make a purchase. That’s exactly what a brand looks for.
A business logo that is unique, adaptable, and identifiable will help you stand out from your competition. According to statistics, there are more than 65 million Facebook pages; therefore, it’s vital that you own an image that immediately identifies you.
- Builds trust
Brands usually keep updating or redesigning their logo. As a marketer, it makes sense that they are trying to keep up with the trends, throwing away the orthodox and moving up with the new generation’s likings. It all plays a part in customer engagement, but it’s actually pretty irritating from the perspective of a customer. It’s only when they get accustomed to their favorite brand’s logo, they decide to change it, and it gets difficult for them to accept the new one or associate the same logo with the brand name. Brand loyalty is one of the most important things that a brand looks for, and every business tries to foster it in its own capacity. And a familiar and recognizable logo plays a huge part in building customer loyalty. Try to think of it as timeless, something that remains relevant through eternity.
Coca-cola has kept its logo the same over the years, people think of coca-cola, and the same logo hits their mind. At the same time, Pepsi has kept altering its logo from time to time, and people have to retrain their minds every time they change it, which is a little frustrating.
How to make the right logo that converts
It’s important to understand that the logo and brand are very much interconnected. Your clients need to have a brand that sells value. The logos that come to your mind when you immediately think of brands are because they provide you with goods and services that are helpful somehow. A logo can help a customer step into the shop, but that won’t be enough to get a conversion. You’d have to present an amazing customer service and after-sales service, which is worth the cost. That is what will help the logo stick to their mind. As Seth Godin says, “A great logo doesn’t mean anything until the brand makes it worth something.”
It is supremely important to get a logo get leads to pick an accessible and elegant logo. If you go for something obstruct instead of readable, or complex instead of obvious, or cryptic instead of coherent, then you shouldn’t be surprised if your customers misunderstand your logo. You almost invited them to do so. You are a part of commerce, do not sacrifice it for art. Do not engage in a very fancy design that ends up looking more dubious than reflective.
So, make sure to choose your logo with utmost diligence so that your business prospers and becomes as lucrative as you wish.
