10 Key Elements to Include in Your Company Pitch Deck


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A pitch deck is a presentation that entrepreneurs use to convince investors, stakeholders, and potential customers about their business idea, product or service. A pitch deck typically contains a set of slides that explain the key aspects of the business, including its target market, value proposition, revenue model, team, and financial projections. 

A well-crafted pitch deck can be an effective tool to secure funding, partnerships, or customers. In this article, we will discuss the 10 key elements to include in your company pitch deck.


The first slide of your pitch deck should introduce your company and the problem it solves. You can start with a catchy headline and a brief tagline that describes your business idea. Then, you can explain the pain points or challenges that your target market is facing and how your product or service addresses them. You can use data, statistics, or anecdotes to illustrate the size and importance of the problem.

Market Opportunity

The second slide should describe the market opportunity for your business. This includes the size and growth rate of your target market, the trends that are driving the market, and the potential revenue that your business can generate. You can use data from market research reports, surveys, or customer feedback to support your claims. You should also highlight the unique features or advantages of your product or service that differentiate it from competitors.

Value Proposition

The third slide should present your value proposition, which is the unique benefit or solution that your product or service offers to customers. Your value proposition should be clear, concise, and easy to understand. You can use a simple statement or a visual diagram to explain how your product or service solves the problem for customers. You should also highlight the benefits that your customers will gain from using your product or service, such as cost savings, convenience, or improved performance.

Business Model

The fourth slide should describe your business model, which is the way you plan to generate revenue and profit. Your business model should be sustainable and scalable, meaning that it can support the growth of your business over time. You can explain how you plan to price your product or service, how you will acquire and retain customers, and how you will manage your costs and expenses. You should also highlight any potential risks or challenges that your business model may face.

Market Strategy

The fifth slide should describe your market strategy, which is the way you plan to reach and engage your target market. Your market strategy should be based on a thorough understanding of your customers’ needs and preferences. You can explain how you plan to promote your product or service, how you will distribute it, and how you will measure its effectiveness. You should also highlight any partnerships or collaborations that you have established to support your market strategy.


The sixth slide should introduce your team, which is the group of people who will bring your business idea to life. Your team should have the skills, experience, and expertise needed to execute your business plan successfully. You can include brief bios of your team members, highlighting their education, work history, and accomplishments. You should also explain how each team member contributes to the success of your business.

Financial Projections

The seventh slide should present your financial projections, which are the estimates of your revenue, expenses, and profits over time. Your financial projections should be based on realistic assumptions and supported by data and research. You can include charts, graphs, or tables to illustrate your projections. You should also explain the key drivers of your financial performance, such as customer acquisition costs, margins, and growth rates.


The eighth slide should describe your key milestones, which are the important events or achievements that you plan to reach over time. Your milestones should be specific, measurable, and achievable. You can include both short-term and long-term milestones, such as product launches, customer acquisition goals, and revenue targets. You should also explain how each milestone contributes to the overall success of your business and how you plan to achieve them.


The ninth slide should describe your competition, which includes other companies or products that are targeting the same market as you. Your competition analysis should be based on a thorough understanding of your industry and market trends. You can explain how your product or service differentiates from your competitors, such as unique features, pricing, or customer service. You should also highlight any competitive advantages that your business has, such as intellectual property, partnerships, or first-mover advantage.


The final slide should include a call-to-action, which is the specific action that you want your audience to take after seeing your investor pitch deck. Your call-to-action can vary depending on your goals, such as requesting a follow-up meeting, signing up for a free trial, or investing in your business. You should make it clear, concise, and easy to understand. You can also include your contact information, such as email, phone number, or social media handles, to make it easy for your audience to reach you.

The Bottom Line

Creating a compelling startup pitch deck is an important step in building a successful business. A well-crafted pitch deck can help you to communicate your business idea, value proposition, and growth potential to investors, stakeholders, and customers. By including the 10 key elements discussed in this article, you can create a pitch deck that is informative, engaging, and persuasive. Remember to keep your pitch deck concise, visual, and tailored to your audience’s needs and interests. Good luck!