6 Key Steps to Building a Website for Small Business

Small BusinessWeb Design & Development

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Having an online presence is essential in today’s digital world, especially for small businesses. Building a website doesn’t have to be complicated or expensive and can be done with just a few key steps. Whether you’re building your website or using the services of a web developer, the following tips will help ensure that your website is up and running quickly, efficiently, and effectively.

Read on to learn how to create the best web design in Sydney for small businesses-

Finalise the Web Building Platform

Every website requires a host, a server where all the data is kept and is always accessible to all. For your small business, hosting your website is likely an unaffordable investment; therefore, you’ll need to choose an outside host.

There are two options for you, depending on your budget. You will share a server with other websites if you choose a shared web host, which is the least expensive choice. Dedicated hosting is substantially more costly, but it gives you access to your private server and spares you from competing with other websites that can slow you down. Certain web builder systems, such as Squarespace and Wix, include the benefits of web hosting.

Choose Your Domain Name

Once you’ve chosen a website builder, it’s time to pick the perfect domain name for your site. Your domain name should be short, easy to remember, and ideally include some keywords related to your business. It’s also essential to ensure that no other websites have claimed the same name before you do. You don’t want any confusion between your site and another one with the same domain name since that can adversely affect your visibility.   

Design Your Website

Now comes the fun part of designing your website. You’ll want to make sure that it looks professional but also reflects the personality of your business. There are plenty of web development companies that can help bring your vision to life. Make sure to finalise the best web design company in Melbourne to build a website for your business.

Install Plugins

Your website can get new functionality using plugins (in WordPress) and extensions (in Squarespace and other page builders). With these tools, you might find it easier to make the most of your small company website. Squarespace has an extensive library of extensions that you may browse. You’ll get access to approximately 60,000 plugins with WordPress.

Adding as many plugins or extensions as possible could be tempting, given the abundance of alternatives. But doing so can impact the speed and functionality of your website. Therefore always choose the relevant plugins based on their performance, security, optimisation etc.

Create Relevant Content

Once your design is finalised and you have the required plugins and extensions, it’s time to enter the key realm of website development, i.e., content creation. It could include anything from blog posts about industry news and trends to product descriptions or even videos about how-to tutorials related to what you offer as a business. The key here is consistency. You want your content on the site (and across social media) to reflect the same voice and message so visitors can get an accurate impression of what you offer as a company.

Most small business custom websites have the following content pages-

Homepage: Many people will immediately see this when they arrive at your website. It needs to provide a summary of your offerings. It should also include a simple navigation system for other sections.

Pages for products, services, or a portfolio: Here, you will present your work and outline the benefits you can provide for clients or customers.

About page: In this section, you should share your narrative or facts about your team.

Contact page: You should incorporate a contact form and invite clients to contact you with inquiries.

Blog or Stories: These days, many firms must have this, and it’s a great content marketing tool.

Optimise for Search Engines

After publishing material online, you still need to make sure people can discover it. One tactic that can help with that is SEO.

Optimising your content for search engines increases the likelihood of appearing high on search engine results pages (SERPs). You should bear in mind a few crucial procedures, such as:

  • Incorporating relevant keywords into your posts and pages
  • Enhancing the speed of your website
  • Using a responsive design to ensure that your information is compatible with all devices
  • Including links on your site, both internal and external

You can install an SEO plugin like Yoast SEO, which examines your material and provides suggestions if you decide to use WordPress as the basis for your website.

In a Nutshell

Building a website doesn’t have to be complicated or expensive if you follow these 6 key steps when creating one for your small business. Following these steps carefully from beginning to end will ensure that your small business has an effective online presence and grows its customer base due to its well-designed website interface.

The best part about website creation is that we now have well-experienced, skilled professional web designers who can build custom websites in a limited time. If you also wish to relieve the pressure of website building from your shoulders, approach Make My Website, the best web design company in Melbourne. They can create websites that speak the language of your brand and take it to a global level.