Being one among the most influential social media platforms out there, Instagram had a very unfavourable flaw. The flaw was that one was not allowed to insert multiple links on a profile page. For many business-oriented Instagram pages, this was a significant problem. However, when Linktree came into the platform in 2016, it changed the way users posted links on the social media platform. 

The social media landing page branches its user base from Instagram with 9,442,000 users in Australia by the end of November 2020. When Instagram was founded and gained influencers over the years, its founders decided to scrap all the functioning links present inside the platform and decided to allow only one in the page’s bio section. 

The founders made such a move to curb the growing number of scammer links that redirected to malicious websites. Profiles were allowed to have only a single authentic link in the front page to keep the platform user-friendly. It was a huge inconvenience, especially for business-related pages and popular influencers advertising products.

HOW IT CAME ABOUT

To address the problems and inconveniences of having only one link, Alex and Anthony Zaccaria and Nick Humphreys created a social media landing page. The social media developers have their headquarters in Melbourne and Sydney, Australia. It allowed the users to get directed to a page that contained all the necessary links one might want to include.

Founded in 2016, Linktree amassed several million followers worldwide using it as a marketing strategy and link page. 

A MARKETING TOOL

The landing page on the site directs traffic into specific links or affiliate links. Since Instagram doesn’t allow adding multiple links, one can utilise the landing page on the platform for that exact purpose. One could create as many links as needed to visit various blogs, products or articles, newsletters and signups.

The user can review the links’ performance later as the site allows the user to track usage, number of visits and performance. It enables the user to track their strength in social media following and adjust their approaches accordingly.

AFFILIATE MARKETING

This sort of marketing is the best marketing strategy that is available. It allows the user to update the product links or advertisement links on the platform, and earn money based on the number of visits or clicks on that link.

ADVANTAGES

• Convenience: Instead of changing a link every time someone posts a new photo, this site allows the user to club together different links under a single landing page. It is convenient and allows for more visits and growth since it is user-friendly. Links can be set up and updated quickly and with ease if there are any changes in the links in question. 
• Security: Linktree group offers better security details and avoids risking users’ pages to cybercrime. Making link pages through this site secures all visits and link redirections. 
• Design: An affordable paid subscription to the site allows customers to design their templates and themes within the landing page. It enables the users to make the page visually pleasing and pleasant to the visitors.
• Performance: This social media landing site allows users to analyse and study its various data and statistics, including the number of visits, number of links clicked and traffic. The site’s valuable statistics allow the users to change, update or adapt the links and pages accordingly for better reach.