Facebook has been a well-established name in the social media field for several years now. There’s no doubt in that. Facebook has evolved a lot ever since, through the process of technological upgradation.
Now it is no more just a social media platform for connecting with friends and family instead it has grown into a full-fledged social media marketing platform. Brands actively employ Facebook for marketing and promoting themselves.
It is an effective medium to connect with potential clients. It allows you to create pages for business purpose which comes as a great help in promoting your business online and attracting viable leads for your business.
Facebook is an important part of any brand’s digital marketing strategy. It plays an important role in establishing a strong social media presence of your brand. It helps you discover potential users and turn them into loyal customers.
While on one hand, Facebook is extensively trying to flourish it’s paid marketing efforts while on the other hand, marketers are exploitatively employing Facebook in their very own ways to market their brands.
Everything said, still let’s remember that there are no set rules for social media marketing, be it organic or paid marketing campaign. Now there are many ways in which marketers put Facebook to their marketing use. Some might create a business page on Facebook while some others would prefer paid marketing for their brand.
Embedding Facebook Feeds On Website
Having discussed that marketers often embed Facebook feeds on their website in order to display social proof of the authenticity and acceptability of their brand by showcasing user-generated Facebook content. Now initially it might seem a technical workload to you but to your rejoice it is not.
Embedding Facebook feeds on your website is relatively simple. There are many ways in which you can integrate your Facebook feed with your website. We have discusses some over here. Let’s have a look at some of those.
Embeddable Social Wall
A social wall is a really interesting and easy way to embed Facebook feeds on your website. It is a digital screen displaying real-time social media feeds, one like Facebook feeds. It can be easily embedded on a website using an embed code which is generated at the backend of the social wall.
A social media aggregator and embed tool, one like Taggbox, is a great way to create really beautiful and stunning social media walls that display live Facebook feed running on the social wall that is embedded on your website.
In order to embed social wall on your website, all you need to do is create an account on Taggbox, create your own Facebook Social Wall by authorizing the app to access your Profile Posts or Pages (whatever you choose to display). Once you have created a Facebook Social Wall, you may customize or curate it to make the wall presentable and quality competent.
After treating the Facebook Social wall to make it the best one to display, now generate the embed code from Wall Editor> Display> Embed In Website> Choose Your Platform(website building). Here, set the width and height parameters and click on Get Code. The embed code will be generated which you can copy on the clipboard and later paste it in the body section of the backend of the webpage where you want to display the embedded Facebook feeds.
A Social Wall comes with many amazing features. Its amazingly beautiful customization features help you present your Facebook feed in an attractive and engaging manner. Its moderation features let you filter out the irrelevant content and maintain your content quality.
Not only that, once the Facebook Social Wall has been embedded, the Analytics feature that comes along with the social wall helps you measure the engagement of your website visitors with those embedded feeds.
Hence, a social wall is an ideal way to embed Facebook feeds on your website as they not only provide you the aggregation and embedding functionality but also helps you track the performance of your embedded Facebook posts.
Plugins Or Widgets
Any function that you want to perform on your website, there is a plugin or widget for that. A plugin helps you to run your website. A plugin is basically a code that helps you perform a number of functions on your website.
Websites offer you various plugins that offer you the functionality to embed Facebook feeds on your websites. When it comes to choosing one, there are numerous options you can choose from. Let’s have a look at some of the most popular Facebook embedding plugins.
- Page Plugin- It gives you the functionality to embed any public Facebook Page and its post on your website. Your users can like and share the page and its content on the website itself.
- Embedded Posts Plugin- It allows you to embed Facebook posts from public pages and profiles.
- Embedded Comments Plugin- It lets you embed public comments made on any page or profile on Facebook.
There are so many other embed plugin options that are available that allow you to embed Facebook content on your website in every form and kind. These are easy-to-use and amazingly effective in improving your website’s performance.
Statistics indicate that people readily engage with the brands and businesses they follow on social media platforms like Facebook. In fact, the statistics for the like and comment activities on Facebook reaches millions. The new Facebook reactions functionality is also heavily used.
All this information indicates the likability and engagement capabilities of Facebook buttons. You could easily embed such Facebook like, comment, and share buttons on your website driving your website traffic to your Facebook profile.
You could place these Facebook embed buttons on your website’s header, footer, blogs, contact us page, or even homepage. Your website visitors could like, comment, and share your website content through their Facebook profiles from your website itself.
Embed A Live Video
One out of every 5 videos on Facebook is a live broadcast. Also, on an average, users on social media spend almost 100 million hours watching videos every day. Now combine these two facts. Can you just imagine the impact an embedded live Facebook video on your website will have on your visitors? They will be spell-bound.
Facebook Live Player lets you embed live videos from public Facebook profiles and pages on your websites. In order to embed the live Facebook video, select the URL of the video you want to display, paste it in the code configurator, click on Get Code, and at last, paste the code in the website’s backend. That’s it and you’re done.
Above mentioned are some of the mostly used methods to embed Facebook feeds on your website. Do you know of some other means to embed Facebook feeds on your website? If yes, please feel free to share it with us in the comment section below.