Running and managing a successful printing business, especially in the current somewhat turbulent business climate (due, in no small part, to the worldwide coronavirus pandemic), is an exceedingly challenging and yet equally rewarding career to have.
Like any manager, you will undoubtedly be constantly striving to improve and streamline your entire business model, from recruitment and manufacturing processes to distribution and your ordering systems.
With this in mind, continue reading to learn of some fantastic ways to improve and streamline your printing business without breaking the proverbial bank.
Online Marketing
Business executives and industry experts have coined the phrase ‘the fourth industrial revolution’, in reference to the way that modern technology has revolutionized virtually every single different aspect of business.
To streamline and subsequently improve the inner workings of your printing business model, it is time to invest in quality digital or online marketing strategies, which will quickly boost your customer base and work to encourage existing customers to place repeat orders.
Be Technically Perfect
The time has also come, if you are serious about improving the entirety of your business model, to refine every stage of your manufacturing and printing processes.
There are a wide plethora of printing mistakes that are literally unacceptable to make, and you must do everything in your power to ensure that neither yourself, nor any of your employees, make the following printing blunders:
- Neglecting to include the bleed areas
- Using unembedded fonts
- Printing documents in RGB instead of the far superior CMYK
- Mismatching the design size to the size of the artboard
- Neglecting to remove the print guide layers within each file
Learn From Industry Competitors
Another fantastic and exceedingly effective way to streamline your printing firm is to let go of any elements, components, machinery and even, unfortunately, jobs that are not contributing to the progress and growth of the company.
One way to learn, essentially, what elements to keep and improve and conversely what components to remove, is to study larger, prestigious and established printing experts, such as Soyang Europe, as well as attending networking events that are solely organized for printing industry professionals.
Specialize In Different Paper Types
Whether you are selling your printing products to other businesses or private customers, or perhaps even both, then it is important to respect that the quality and longevity of the printed products you sell are of incredible importance to your customers.
One way in which you can offer a wide selection of options for your clients and customers to choose from is to offer them an array of different paper types.
When printing statements, multi-part business spreadsheets and forms, receipts and invoices, the best paper choice is synthetic or waterproof paper; when printing banners, greeting cards, or signage, it is best to use carbonless laser paper.
Additionally, start to offer your customers the option of receiving their ordered products in entirely customized packaging, which is both aesthetically attractive and visually striking as well as durable and protective of the products inside.
