If you are using LinkedIn, you may know that these days, the social media site was mostly utilized as an online resume. But LinkedIn has been used as tool for developing a professional network in addition to helping people find jobs and talent. It is basically an online career profile. Moreover, it is a good platform for the customer’s sellers’ relationships, growth of business and showcase of knowledge and skills. 

Optimization of LinkedIn Profile 

Optimization of LinkedIn profile means every aspect of your personal profile is completed, demonstrating to audiences about yourself, your profession, and your specialization. It improves your profile’s ranking and creates trust with people who may wish to connect with you. Let’s discuss the step to improve the LinkedIn profile. 

1. Whole Profile Optimization 

Your LinkedIn profile must be optimized so that top of the recruiters see your profile and your chances of getting jobs and opportunities get increase. So, you should have a profile photo, LinkedIn introduction section, recent updates with description, two previous job designations, qualification, at least three basic skills, and minimum 50 connections for better LinkedIn visibility. Following that, ensure to incorporate relevant keywords across your entire profile. Utilize these keywords consistently to enhance your visibility and rank higher in search results when recruiters are browsing through profiles.

2. A Professional Profile Picture

This is the first photo you’ll ever take, so even if today you can’t find a professional photographer to take your photo, you can still use your iPhone to take a great photo. Find a photographer to help you take your photo to make profile photo for LinkedIn. The idea is to have a photo that feels genuine, professional, welcoming, friendly, sharp, and confident. That’s what you want to say. Having a high-quality profile picture increases your chances of being discovered and receiving opportunities by 14 times. You can make a profile photo for your LinkedIn in this way.

3. Pronouns 

It is very important to use your pronoun (e.g., she/her, he/him, and they/them), properly in your profile tells that you respect various identities, furthermore, it assures the others that they will be able to call you by your name.

4. Customized Cover Photo

Many people know it but don’t use it properly. Feel free to personalize your image in any way you like. This could include your initials, values, contact details, or a direct link to your website. Whatever you use, it should be creative and interesting to stand out.  Following are the example of good background photos.

5. Optimized and Attractive Title 

The headline works as the eye-catcher, and the first thing people see and see recruiters through the search results therefore, you would want to have an eye-catching headline. It simply makes it the most recent job title since you left it blank by default.

The best way to boost the headline is to include the title of the article or the key phrase that you are striving to reach. Among the first things you need to do is being sure to use keywords that are related to your business’s location. 

The next is a catchy phrase, or a unique selling position, that will help people understand what you have that others don’t do clearly. Try to make it interesting and, it would be better to underline those details which is more essential you think.

Here is example, 

6. Genuine and Optimized Summary

It is an essential part of a catchy headline with which you can do whatever you want to catch the reader’s attention. Most of the people just don’t want to make any comments or have a few words only. Your story ahead, your LinkedIn introduction, what you’re passionate about and what you care about. Here is an example of an optimized summary. 

7. Cut the overused phrases. 

Through illustrating the experience and uniqueness, the overused phrases like “results-driven,” “innovative,” or “strategic thinker,” could bring nothing to the table. Instead, talking about the accomplishments and talents would be great. Be authentic and only let your grades testify for you.

8. Tell Your Story

The use of a summary section in your profile is a great way for you tell your professional story. State your professional experience, educational and expertise qualifications, to develop professional career goals. Good communication is king. Explain how the difficulties that you faced helped you to find yourself and what makes to get up in the morning.

9. Sync Your Profile

Maintain consistency in structure and content throughout your LinkedIn and résumé profiles. Ensure that employment titles, roles, and dates are consistent, and that all information matches. Incompatibility may cause recruiters some anxiety. This is a simple reading comprehension book designed to improve the learner’s knowledge of the provided paragraph.

10. Highlight Your Skills

Specify the skill you have and give details about it. Strategy is a key point. Highlight your competences that are the subject of your career plans. This will make your profile appear in LinkedIn in search high results. Request other people who work together with you to promote you for such skills that improve your credibility.

11. Share Relevant Content

Consistently publish articles, news, and insider information to support the personal brand as a thoughtful leader. While pride in your knowledge can be justified, at the same time, you should converse with your friends. Bringing worthwhile information to your audience positions you to be seen as an authority figure.

12. Stay Connected

Build strong relationships with your colleagues or classmates, market professionals, etc. Building a robust network on LinkedIn is crucial. It is important to establish strong relationships with fellow professionals in your field. Make request connections by creating personalized messages for reliable contacts. Enhanced online LinkedIn presence makes opportunities for the jobs.

Furthermore, if you want to increase your network then your LinkedIn profile must be open to work

13. Post New Content

Consistency matters. Release posts, share the highest moments and talk about others’ achievements. Engaged networking should be your thing to stay relevant in the market. This is a good way to optimize your profile for best results.

14. Profile URL 

A factor that is commonly ignored when improving your LinkedIn profile is your profile URL. In fact, you may organize the URL by your first and last name. And altering this is simple if you know where to search.

15. Check your social marketing index score.

Getting your social marketing index score is not for everyone, but it may be amazing to check the results. The scoring of each individual’s profile is determined by factors such as profile optimization, networking, content quality, and various other elements. 

According to LinkedIn statistics, social media marketing leaders get 45% greater opportunities than others with lower SSI. This may help you build your personal brand, generate leads, and discover fresh opportunities in your field of interest. 

Although not a precise method for enhancing your profile, it does provide insight into the effectiveness of your optimization endeavors up to this point.