How the Digital Marketing Landscape Will Be Changed by Voice Search


Written by:

Reading Time: 5 minutes

In the current digital world, where SEO and social media have huge popularity in marketing, businesses are now finding new ways to optimize the overall process. From keypad typing to touch screens, the technology is drastically improving. Today, touch screens are no longer common in usability, and most people command their devices through voice. Voice search is the new trend in the modern world. As a result, smart speakers like Google Home and Amazon Echo are rising in popularity. Even top services of digital agency in usa made SEO strategies that are optimized for voice searches.

According to a report, more than 31% of mobile users globally use voice search every week. Furthermore, voice search has become the most famous trend in search engine optimization.

Voice search is dominating the digital marketing landscape. As it enables users to talk into their devices and get accurate results. Voice search has become a popular substitute for typing keywords into a search query for many people.

What is Voice Search?

Voice search is the best alternative to typing. In voice search, you command your device through speech. Given that voice search has an accuracy rate of over 95%. It is not surprising that users are becoming more and more interested in voice search.

A device can recognize a user’s speech using AI technology. Moreover, it will analyze the user’s search query using a search engine and display the best possible results. Consumers can use voice search for various tasks, including conducting product searches and asking questions. 

Voice Search Usage Statistics

Mobile users are more likely to utilize voice search than users of other types of devices. The usability of voice search is three times greater than other devices. Currently, more than 31% of mobile users throughout the world use voice search at least once every week. It’s interesting to see that more than half of Voice Search users are under 18.

Voice Search Growth

According to a study, voice searches are involved in about half of all Google searches. This search method is becoming more popular in digital marketing. The reason behind this is, voice search is fast and accurate. Furthermore, Google claims that its voice searches are 95% accurate.

Voice Search Demographic Statistics

A record-breaking 150 million smart speakers were sold globally in 2022. This number and the proportion of online users who use voice search on mobile devices are continuing to rise. Furthermore, half of all households in the world with broadband connectivity as of 2023 had a smart speaker.

With most devices now tailored for voice search, what are the implications for businesses and brands?

According to a study, voice search might surpass $40 billion in revenue by 2023. It underscores businesses’ need to optimize their user platforms, interfaces, and websites. This practice is necessary to keep up with the voice search market’s changing dynamics.

SEO Strategies for Voice Search

Google launched Hummingbird in 2013 as the first update to include voice searches in its search engine. As technology advanced over time, the algorithm changed to produce progressively high-quality outcomes.

Consequently, brands need to reassess their content strategies to engage with prospective customers. Here are some SEO strategies and digital marketing optimizations that businesses can employ to become successful in voice search.

Focus on Intent

In contrast to text searches, voice searches usually have a natural and nice tone. Search engines now prioritize user intent to deliver reliable search results in response to this trend. As a result, producing high-quality content is now more important than merely choosing the appropriate keywords.

Create Concise Content

Google prioritizes content that is both precise and quick. Voice search users regularly use their phones while doing their work and look for rapid answers. The top search result is typically read aloud. As a result, it is now more essential than ever for businesses to take advantage of SERP features like featured snippets.

Answer Common Questions

Voice search users frequently pose their queries as questions and conduct their searches as if they were having a conversation. Businesses can respond to frequently asked questions about their services or goods to reach a larger audience.

Local SEO Will Receive More Attention from Google Voice Search

Many users utilize voice search to perform local searches, such as looking for nearby things. For instance,

  • The best and most affordable coffee shop near me.
  • Where can I find the best continental food in the town?

Roughly 22% of voice searches are focused on location-specific information. This makes a favorable moment for local shops, boutiques, and wholesalers to develop a local voice search SEO strategy. A plan like this will help to boost sales and accelerate website traffic. You must pay attention to SEO practice to ensure you get all the opportunities to showcase your business. 

Tips to Improve your Local SEO

Incorporating Voice Search along with conventional search techniques into your local SEO efforts can guarantee potential customers. You can analyze outcomes to understand users’ behaviors and optimize your plans accordingly. This approach will help your users to find you more quickly. 

User Intent and Voice Search

When making and optimizing content for Voice Search, it is critical to consider user intent. It is a helpful practice to find the commonly asked questions and deliver the most precise answers. It is essential to have clear and understandable information by Google’s algorithms, just like written content. 

Find users’ more frequent search results, for example, product specifications, company location, and shipping policies. Make a list of all these factors and craft content that can help voice search to deliver the best possible results. 

Use Schema Metadata

Employ schema to craft, optimize, and organize content for web design and development role according to Google’s guidelines. Additionally, it makes metadata that describes your website and its content. Apart from being the most functional SEO tool, it is still underrated. However, once you learn the right use of schema, you can give tough competition to rivals.

Update your Google My Business Listing

Make sure you maintain or update your Google My Business listing because it is an essential part of business success. Additionally, it is beneficial for voice search. Accurate and comprehensive information about your business is always the right way to increase your business. This practice accelerates the relevance to users and helps it rank on the top search results. 

Optimizing for Specific Search Engines

Google is currently the boss of the search engine market. Therefore, if it is unnecessary, consider every search engine when optimizing your content. The differences between Google, Bing, and other search engines will unlikely impact your optimization efforts. However, Google is the best tool for search engine functionality.

Instead of only considering optimizing your content for specific search engines, prioritize creating engaging content that can appear multiple times on a single platform. Make well-researched SEO techniques that can boost your content on high search results. When making SEO plans consider both voice-based and traditional searches.

Use Google Maps Local Search Ads

Local search ads on Google Maps can also be the best way to catch the target audience’s attention. These ads will appear per your requirement across all platforms and can significantly boost the number of visits and calls to your business. 


Make sure to consider the essential factors in the ever-changing search environment. One of the content marketing ideas to explore this year is optimizing your content for voice search. Look for services and solutions that specialize in voice search optimization. Furthermore, focus on developing a successful voice search strategy that will contribute to the growth of your brand over time.