Developing apps no doubt in an excellent idea given the lumpsum revenue earned on app downloads. However, it is easier said than done. App revenues definitely seem appealing to developers worldwide but getting your app significant amount of downloads is as worrisome as developing an app, and maybe in some cases more than that.
Given the fact that thousands of app flood the play store each day, pitching an ideal rank on the play store isn’t easy and here is where the idea of app store optimization comes into play. According to research, app store optimization boosts engagement by 69%. Having said that, it is imperative that you too embed and integrate several techniques and methods to optimize your app on the play store.
Be it a fake review or a gameplay preview, app stores witness exciting trends while developers pave their way to get an ideal rank. In case you too have an app developed to be launched on a play store or an app already up on the play store, you might now need to consider optimization techniques so as to keep your app get going on the play store, attain a decent rank and further leverage revenue.
Top ASO Techniques & Trends
- Eliminating Fake Reviews
It has been a trend for long for the app developers to fake reviews on the app store so as to attain better rankings however the present-day technology is smarter than the smartest mankind. Meaning that spams are no longer bypassed. Both Google and Apple have taken initiatives to remove and further flag all sorts of fake comments and reviews as done on the play store. Reviews that appear to lack base and primarily paid to be up on the review list are straightforwardly blocked from the app review section. As a matter of fact, both platforms promote actual ratings and reviews on a particular app which in a way adds to the app credibility.
- Search Ads
Considering the fact that Ad search is now expanding beyond boundaries, developers find it beneficial to draft marketing campaigns and pitch the same via ads. Added to this, developers can also make use of Keywords and then strategize advertisements in a way that targets country-specific keywords which further increases the audience base. Needless to state, the greater the reach higher is visibility and likewise sales and revenue. Connecting with APIs and then directing ads based on keywords has been beneficial in terms of app viewability along with rankings.
- Short Videos
Another ideal way to outreach potential customers is by creating short promotional videos. The current marketing facet is seen to be driven majorly by video content instead of text. To top it all, present-day witnesses more of video than audio and also that video is seen to lay greater impact when compared to any other form of marketing. Preview videos are short and crisp. They provide significant information about the app, it’s features and usage. Users can have a quick look and walk down the app viewing these videos. This in a way accounts to better visibility and boosts the conversion rate of your app on a whole.
Google Instant apps are a new trend rising high in the Google Play store after the announcement by Google at the Games Developers Conference. This helps the users get an idea about the app without actually downloading it. On the other hand, enabling pre-install app demos help developers channelize their app to the users in a way of promoting their service. If your app is worthy enough to attract and appeal users on the first go, instant apps take over the need for ASO promoting faster downloads with a higher rate of conversion.
- Attribution Tools
Paying dollars to put up the ad as for your app or attract users is no doubt hefty. But you would definitely want to know what happens after the money is spent or what is the status of the same. The year 2019 saw the emergence of plenty of tools that help keep track of the play store rankings and further analyze your app performance. Having several analytics tools or attribution platforms such as Appsflyer helps you drive an understanding of the high converting keywords that are part of Ads and then apply the same to app organic ASO so as to refine your campaigns on Search Ads. To be precise, attribution is an ideal way to know about the true ROAS of app campaigns.
Now all of the theory is good but it would be effective only if you care to use and integrate them. In order to see your app rank high in the play store, it is important that you keep up with the changing trends and techniques of app store optimization while adhering to the basic needs of keywords.