Instagram has been a game-changer in terms of linking businesses to consumers. Building a brand on this phenomenal platform requires that you have a rapport with followers. If you are a business for people to purchase what you are selling and engage with you, they need to know they can trust you. It would help if you did not advertise falsely and did not deliver. Let’s look at some ways to gain credibility and stand out among the thousands of profiles online.
Introduce yourself
First, you need to introduce yourself to the people, whether you are an influencer or trying to market your brand. Your introduction should let people know what they have in common with you. We all know everyone loves the underdog and people root for them to rise. Share your growth with your followers. They should be able to know that you started selling from the boot of your truck then opened a store in your neighbourhood. Highlight how you now ship countrywide and are open to working with designers on the come-up. The more information the people have about the business, the more they are invested in seeing it succeed.
Communicate
Social media helps people socialize with one another. You can’t just post your content and expect it to be received well. Customers must be engaged, questions must be answered swiftly, interactions must be encouraged, and customers must be thanked. The more you engage with others, people will reach out to you. People will be more confident in using your products or services if you have established an image as a brand accessible and answerable to its target audience through your marketing efforts. Doing these things will assist you in developing a trustworthy reputation and, eventually, a community around your business.
Use testimonials
Encourage customers to post photographs and videos of their experiences with your items on social media to elevate the quality of interaction. Consumers today want to see actual people using a product before making a purchase decision – and user-generated content (UGC) allows marketers to publish this information through their social media profiles to develop social proof and trust. User-generated content brings genuine consumers into the fold. And the data supports this assertion. Consumers, like other people, also share user-generated content. This means that your company’s brand will receive twice the quantity of exposure. Motivate your present consumers to write about their interactions with your company on social media and re-share their posts. Instead of simply talking about your company, sharing customer testimonials will help you create greater trust with your consumers and generate more sales.
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The takeaway
Today’s consumers expect that they will contact businesses easily, and social media provides your firm with a vital tool for answering inquiries and interacting with customers. Provide the greatest possible customer service by reacting swiftly, establishing open communication, and delivering customized solutions to each individual. Live video is a wonderful tool to increase interaction on social media and take advantage of consumers’ queries, wants, and requirements. Live video events stimulate connection and allow marketers to interact with their audience on a more personal level. Live video marketing can assist in humanizing your business, and viewers who see you answer queries in real-time will undoubtedly develop a sense of trust in your company.
