Mobile apps are officially managing our lives now, and there is no question on that. Most of us are relying on the apps for ordering food, transportation, shopping and whatnot. 

Apps are everywhere, and the apps competition is at the peak. There are 1.6 million apps on the Google Play and 1.5 million on the Apple App Store. The figures indicating the tough competition. It’s very difficult to find the top-performing apps among unlimited available options. 

We can see a rapid upsurge in the Apps development services.  It is an active proof of the throat-cutting apps competition. Since there are unlimited apps on the app store how are you going to differentiate yourself? The task is quite challenging however, it is not impossible to do. 

Let’s take a look through some of the most important tricks that you need to build an amazing app that will surely crack the App store code. 

• Believe in Iteration Like you Believe in God 

Feedback and iteration process is a must, if you love success. Otherwise, it is completely alright to overlook feedback and users’ reviews. When it comes to app development, then you can’t sit back and relax. 

The competition in the app market is hard enough than ever before. Developers constantly need to check customer feedback in order to improve the app as per users’ perspective.  It is essential to make frequent updates in order to stay competitive, otherwise your app will soon fade away from the app store. 

The best bet is to start with an MVP. The MVP approach helps developers to collect all the recent users reviews and information that can help to enhance the app’s updated version. Keep in mind that development, iteration, and updates must be an on-going process otherwise, all your efforts will go down straight to the drain. 

• Design is the King 

You can’t just ignore the king if you want to stay alive in the kingdom, and the same is the case with app development. 

Design is considered as one of the core elements for attracting users. If your design is not easy on the eye, forget about receiving the downloads. 

In fact, you will not be able to at least get a few feedback related to your app’s bugs. Only a great design will encourage users to participate and share their feedback.

Simple design is the key to users’ heart. Make sure that your app has an intuitive UX that can attract and engage users. 

App developers and designers must coordinate in order to understand the entire user journey and carefully reflect that journey into the app’s design. 

At this point, developers need to understand that a simple approach is more useful, and there must be no oversaturated elements. 

Add the most relevant features only to make your app look simple and straightforward. A human-centric design will attract more users. All the added features must be able to simply represent users’ journey from initial discovery to onboarding process, everything should be simple. If your users are not getting how to use the app, your design is already failed. Therefore, simplicity is the best option. 

• Know your Audience like your Mom Knows You

Knowing your audience is quite crucial otherwise you can’t develop an exceptional product for the users. Before start developing an app, designers and developers must analyze to whom they are delivering? 

It will give them a clear idea about development essentials and features that they need to integrate. For example, if you are developing a car race game, then speed will be your core selling factors. 

Your users will expect speed from you, and if your app gets slow, users will quickly switch to another app. Similarly, if your target audience is patients of fitness fans then your app should be simple, clutter free, and must contain easy-to-read text. 

Knowing your audience is important because without understanding them, you can deliver the best app to solve their problems. 

• Make the Most of Dates/Occasions

Promotions and marketing is the best way to create a buzz about your product. Once you are all done with the development the next step involves promotion and marketing. Promotions really work well for both existing and new users. 

You have to keep an eye on the special occasions that can be linked with your app’s niche. Design an offer and promote it with your app. 

For example, if you are dealing with the shopping app then you can utilize days like Cyber-Monday or Black Friday. Attach an offer like “Get an extra 20% off with app” will encourage users to download the app. 

To do this trick, marketing teams should be quite active and must be aware of all the upcoming occasion which they can utilize. It is the best way to differentiate your app, among other apps. 

• Perform ASO 

App store optimization altogether with keywords can play a great role for your app’s ranking.  ASO gets your app discovered among millions of other listed apps.

The upright keywords and ASO will get your app’s ranking on the first page of the App Store. However, with time keyword may not work the way they did before. Therefore, it is quite important to keep researching new and trendy keywords. 

ASO has its own importance because without ASO, your app will no longer be visible in the App Store search result. Plus, it will also have a huge impact on your traffic, the less traffic your app contains, the less downloads it will receive. 

• Always Select the Right Category 

Category selection should be appropriate because with changing algorithms, the App Store working also gets updated. One of the most prominent changes that has been noticed is that now Apple can determine who your competitors are. 

In case, if you have selected a wrong mobile app category, then chances are your app will no longer be seen in the App Store ranking. It will ultimately give benefit to all your competitors who have selected the right category because they will appear first in the search rankings. 

• Attach Some Incentives

Attaching some incentive can increase your app shares drastically. You can attach some kind of rewards like points, cash, gift or anything. It will motivate your users to share your app. Adding incentives with your app not only increase your app shares but it also improves your brand credibility. 

People react positively when they expect something good and that’s the reason to link benefits with your app download. It also trigger competition that provokes more and more users to get engaged with the app. The strategy typically works well for the gaming apps. 

Get Ready to Float your App in the Market! 

App development process is tiring enough, and if the developers are not getting any fruitful result then there is no point to make great efforts. Right strategies will help you achieve all your goals. Therefore, it is critical to keep all the important points in mind. Team communication, ASO, right incentive, upright categorization, and audience can do wonders. 

If you want an incredible app success, then it is important to improve everything simultaneously. Stay focused, implement all the mentioned strategies, float your app in the market, and see how it works for you. 

Author Bio:

Olivia Marie is an expert marketing professional who exhibits great interest in tech-related topics, including Blockchain, AI, VR, AR, E-Commerce, and mobile applications. She actively writes on tech topics and loves to share his ideas with readers around the world.