Social media websites help to make friends and interact with new people online. Using social media it is possible to know and understand what the audience has to say about a business. The data available from social media helps to analyze the audience’s opinion about the business, the data from social media provides useful insights to understand customers in a better manner. Such data helps in improvising the marketing strategy. 

Social media tracking tools are often used for marketing purposes in a business. There is available a variety of monitoring tools in online stores. It is recommended to look at such tools, compare them and choose the one that is the most appropriate.

Following is a list of Hashtag social media tracking tools that help in building social media marketing strategies:- 

1. Hootsuite

Hootsuite is regarded as one of the best social media monitoring tools. This tool can be used with more than one social media websites like Facebook, Instagram, Twitter, WordPress, LinkedIn, Google+ and Foursquare. The software has several social media management functions. The software works well in a multi-user environment. It has weekly-reports and a good team-management facility. Delegating tasks, sending private messages are facilitated using the software. The software is useful in monitoring specific search terms. The software helps in tracking products, brands, keywords with ease.

2. TweetReach

TweetReach is a good tool to monitor business. The tool helps to measure the impact as well as the implications of various social media discussions. TweetReach is a great way of finding out a business’s followers. It guides a business so that it can reach its clients to share and promote online content.

3. Brandwatch Consumer Research

Brandwatch is yet another social media tracking tool. The tool has more than one feature and helps the user to track hashtags, channels, keywords, specific phrases. The social media tracking tool has a customizable query builder, it can track broad as well as specific topics. The user can obtain data from Reddit, Twitter, blogs, forums, other sources. It is believed to be one of the powerful tracking tools in the industry.

4. If This Then That (IFTTT)

IFTTT is particularly meant for social media monitoring purposes. The tool allows the user to connect to a host of services so that if one service is affected then it triggers an action on other services. If a particular business brand is mentioned then IFTTT sends the user an email. The software can be easily customized. It is effective in keeping an eye on various social media activities. 

5. Buzzsumo

Buzzsumo is a fantastic tool for researching content. It is a good way to analyze as well as monitor Facebook pages. The software tells the user about the ideal day to post content. It gives a notion about the length of the blog posts, the types of contents that work best. The software informs the user about the monthly statistics as well.

6. Twazzup

Those looking for a Twitter monitoring tool, for them Twazzup is the best one. The user needs to enter a name for tracking purposes. With this software, it is possible to obtain real-time updates. The software also fetches top influencers, keywords related to search, most re-tweeted photos as well as links. 

7. Boardreader

Forums and message boards discuss and talk about social media users. Boardreader allows the social media user to search for specific terms that are used in forums. The software helps the user to find out what other people are saying about a brand or a business. The software is useful in using the forum posts to create charts and compare terms or even look for trends.

8. HowSociable

HowSociable is a tool that helps to measure the social media business’s presence as well as the presence of the competitor business. A free account with HowSociable helps in monitoring as many as 12 social websites including WordPress, Tumblr. The PRO account of HowSociable helps in tracking social media websites like Pinterest, Facebook, and Twitter. The software helps the online user to understand which social media platform works best and which one requires development.

9. TweetDeck

TweetDeck is a useful tracking app for Twitter users. It is a tool that is used for scheduling tweets. It also helps in monitoring messages, user’s interactions with other users. The software helps in tracking hashtags as well as managing more than one account.

10. Mention

Mention helps in monitoring sources in as many as 42 languages. The software helps in tracking various social media networking accounts, forums, news sites, blogs, and web pages. The software helps in tracking the marketing team’s activities. It helps to assign tasks, share alerts.

Besides the above-mentioned software tools, there are other software tools like Twitonomy, Followerwonk, Sumall, KeyHole that are used for monitoring of social media and thereby contributing to social media marketing strategy making. Since there are available more than one software tool, therefore, a careful selection of software helps to address in a better manner about social media marketing needs and requirements.

About Author:

Kaylee Brown is a professional blogger who has more than 10 years’ experience in content creation. Currently, she is associated with Greatassignmenthelp to provide online assignment help to all needy students.